NSS SUBRAMANIAN

I currently serve as Chief Executive Officer – FMCG & Beverages at Apparel Group, where I am responsible for building and scaling the Group’s Bottled Water and Beverages vertical, including the licensed manufacturing and distribution of Bisleri Bottled Water across the GCC and Middle East. My role encompasses end-to-end leadership across strategy, greenfield manufacturing setup, multi-format production (PET, bulk water, and glass), route-to-market execution, distribution expansion, and P&L ownership, while ensuring strict compliance with Bisleri’s global quality, brand, and governance standards. A key focus is on creating scalable operations, high-performance teams, and sustainable growth across regional markets. With over 35 years of leadership in Bottled Water, Beverages, FMCG Manufacturing and Brand Development including Senior roles with leading Multi National and Multi Cultural organizations in the Middle East, I bring deep expertise in operational excellence, market expansion, and sales and distribution transformation. My career has been shaped by hands-on experience in building manufacturing capabilities, optimizing supply chains, and driving profitable growth in competitive environments. Alongside my core FMCG responsibilities, I continue to maintain strategic exposure to diversified business sectors, enabling a broader commercial perspective while remaining firmly focused on delivering long-term value and scale in water and beverages Apparel FMCG Holdings Limited (ADGB), based in the Abu Dhabi Free Zone, is a dynamic venture formed through a strategic franchise partnership between Apparel Group UAE and Bisleri International, India, a trusted leader in the bottled water industry. Operating through our subsidiary, Apparel Water and Soft Drinks LLC, we are set to launch in the UAE with plans to expand across the GCC, including Oman, Qatar, Kuwait, Saudi Arabia, and Bahrain. We aim to bring Bisleri’s high-quality bottled water and soft drinks to the GCC market, leveraging Apparel Group’s robust retail and distribution network. Our focus is on delivering affordable, premium products with a commitment to timely delivery and customer satisfaction.