Nishme Semhan Guzmán

Brand Marketing Strategy @ Moeve

About

I lead and manage brands at moments of transformation and growth.With more than 15 years of international experience across Europe and Latin America, I have built, repositioned and managed brands within complex, multibrand and multicultural organizations.My work combines strategic positioning, brand governance and disciplined brand management to ensure consistency, protect equity and drive measurable business impact.I have contributed to corporate rebrandings, portfolio strategy and brand integration processes, aligning marketing, product and commercial teams around clear positioning frameworks.From defining architecture and messaging to overseeing implementation across markets and business units, I focus on embedding brand as a structured business discipline rather than a communication function.My experience includes managing global and regional brands, leading agencies and cross-functional teams, and implementing governance models that enable scalability without losing coherence.Core areas of expertise: • Strategic brand management & positioning• Brand architecture & governance• Multibrand portfolio strategy• Corporate transformation & integration• International brand leadershipI believe brand management is not about visibility alone, it is about clarity, alignment and long-term value creation.

Country

Spain

City

Madrid

Industry

Information Technology & Services

Skill

management, Comunicación externa, Analítica de datos, Estrategias de comunicación, Gestión de comunicación, Información estratégica, Comunicaciones empresariales, Fidelización de capital humano, Eventos, Planes de comunicación, Comunicaciones de medios sociales, Orientación al cliente, Estrategia de sostenibilidad, Rentabilidad de la inversión, Indicadores clave de desempeño, Biocarburantes, nuevas fuentes de energía, Energía eólica, Generación de energía eléctrica, Eficiencia energética

Experience

Brand Marketing Strategy

Moeve

2024-2 - 2025-7 · 1 yr 6 mos

Madrid, Comunidad de Madrid, España

Brand strategy, focused on the company's energy transition, developing new brand sistems and applications for internal comms, products, loyality plans among others for Iberia new brand activation. Supervision Moeve, CEPSA, R'spiro and Red Energy brands, advice in terms of strategic alignment in online and offline environments.

Senior Marketing Manager

LG Electronics

2023-5 - 2024-2 · 10 mos

Madrid, Comunidad de Madrid, España

As marketing manager i lead a category product marketing strategy, developed the marketing plan and media mix, boosting category recognition and market share. I oversaw media activation and analyzed results from online and offline environments, including trade marketing and public relations. I led the launch of the 2023 range, implementing advertising campaigns and go to market plans.

Senior Brand Manager Continental

mabe Global

2018-2 - 2022-11 · 4 yrs 10 mos

Ciudad de México y alrededores, México

Brand leader for a multinational marketer and manufacturing home appliances company, GE & Haier partner. As a continental brand manager, I have spearheaded the positioning strategies across 13 countries in LATAM, NORAM, and EMEA. My efforts led to increase +3 pp Brand Equity continental overall. +24pp TOM. I led the creation and execution of comprehensive continental & regional advertising campaigns in both online and offline environments. Development of best-in-class content strategy that positioned Mabe and its brands as the leading high-end content creators in LATAM.

Brand & Communication Manager LATAM & USA

Grupo Rotoplas

2014-10 - 2018-2 · 3 yrs 5 mos

Ciudad de México y alrededores, México

Responsible of corporate brand strategy & business units communication in water management lead company, with presence in more than 14 contries in north, central and south America. Bramd leader, PR & media management, event developer, brand architecture & sustainability committee member. My work has led to a significant 12.9% increase in brand equity, according to KANTAR. I played a pivotal role in reshaping brand architecture, creating a comprehensive new identity that ensured consistency across all markets. Additionally, I have been at the forefront of public relations, crafting key messages, managing media relations, and orchestrating high-impact press engagements. My role also included overseeing sponsorships, trade show involvement, and product launch events. On the sustainability front, I contributed to aligning marketing strategies with ESG criteria and the UN's 2030 SDGs.

Brand & Communications Coordinator

Grupo Kaltex

2010-10 - 2014-9 · 4 yrs

México

Brand & communications coordinator in a leading textil manufacturing company in north, central, south america and caribbean. Brand strategy responsible, B2B brand communications. Fashion& luxory communications, events & PR. International fashion and home brand licenses management.