Nicholas Aiello

Vice President Operations @ ForeFront Web

About

For the past eight years, I've led operations and digital project delivery at Forefront Web, a full-service web design and digital marketing agency based in Columbus, Ohio. In that time I've overseen 300+ website projects across a wide range of industries including healthcare, professional services, and e-commerce, managing 20-50 active client accounts simultaneously across every stage of the project lifecycle. My work sits at the intersection of the technical and the human side of web projects. On any given day that means diving into a technical SEO audit, reviewing WCAG accessibility compliance, or leading a discovery session with a new client to establish their KPIs and digital goals. I lead a team of 15 across web development, SEO, and digital marketing, and I take the operational side seriously. Process, accountability, and efficiency aren't buzzwords to me - they're how good work actually gets done. If you're working on something in the web, digital marketing, or healthcare space and want to connect, I'm always open to a conversation.

Country

United States

City

Columbus

Industry

Marketing & Advertising

Skill

Operations Management, Web Project Management, Customer Relationship Management (CRM), Web Design, Search Engine Optimization (SEO), Waterfall Project Management, Agile & Waterfall Methodologies, Conversion Optimization, Leadership, Digital Marketing, Marketing, User Experience (UX), Web Strategy, Communication, Strategic Communications, Project Management, Agile Methodologies, Project Planning, Project Coordination, Project Delivery

Experience

Vice President Operations

ForeFront Web

2022-11 - Present · 3 yrs 11 mos

Leading all operations at Forefront Web, a full-service web design and digital marketing agency, overseeing a team of 15 across web development, SEO, and digital marketing while managing 20-50 active client accounts simultaneously. Delivered 300+ website and digital marketing projects across healthcare, professional services, and e-commerce, managing scope, timelines, and stakeholder communication from kickoff through launch -Implemented WCAG 2.1 accessibility standards across client websites, ensuring compliance for healthcare and public-sector clients with strict regulatory requirements -Drove technical SEO strategy across the client portfolio, improving organic search visibility and patient acquisition for healthcare and medical practice clients -Implemented the Entrepreneurial Operating System (EOS), resulting in measurable gains in team efficiency, accountability, and on-time project delivery -Grew and mentored the team from the ground up to its current size of 15 across web development, SEO, and digital marketing disciplines -Serve as primary relationship lead on complex accounts, consistently earning multi-year retentions with many clients commissioning 3+ websites over the course of the relationship

Project Manager

ForeFront Web

2017-12 - 2022-11 · 5 yrs

Dublin, Ohio

Managed end-to-end delivery of website and digital marketing projects at Forefront Web, coordinating cross-functional teams of designers, developers, and SEO specialists across 20-30 simultaneous projects at any given time. -Launched 30+ websites per year across healthcare, professional services, e-commerce, and other industries, managing every stage from discovery and UX/UI design through development and launch -Conducted stakeholder discovery sessions with clients across multiple verticals to establish KPIs, conversion goals, and digital strategy prior to project kickoff -Designed and implemented new internal workflows and processes that increased team efficiency by 27% Managed client relationships across the full project lifecycle, serving as the primary point of contact for communication, scope management, and delivery expectations -Collaborated with designers, developers, and SEO specialists to ensure projects were delivered on time, on budget, and aligned with client goals