Novita Furia Putri

Managing Mitra Bukalapak Platform, from Registration, KYC, Homepage, Loyalty, Mitra Plus, and other features, to ensure we grow our activation and retention rate

- Develop QRIS from scratch for a PJP under BUKA group, including preparing the product requirements, regulatory submissions, fraud management, SNAP compliance fulfillment, operations, and GTM. Successfully execute and deliver it in <1 year and got nominated as one of the top 5 QRIS non-bank in West Java by Bank Indonesia (2024) - Manage QRIS product end-to-end for Mitra Bukalapak, by handling both supply (Partner) and demand (Mitra) side. Successfully achieve XXX Bio GMV and growth MoM 15% by monitoring and analyzing the growth levers, take decision based on the data to improve the product through development and non-development efforts - Understand company vision and translate it into actionable QRIS long term product plan. The roadmap successfully got a buy-in from stakeholders

Industry: Technology, Media, and Telecommunications (TMT) Scope: Product Roadmap, Cultural Transformation

In this role, Novita is in the Regional Trust & Safety team for Shopee Video. She assisted in the onboarding process of 7 Safety and 1 Low Quality policies, starting from drafting, aligning, finalizing, testing, training, to UAT. She also supports in the safety policy evaluation, by conducting KOL/Seller Violation Case study and analyzing the New Labels QA report on a weekly basis to keep the accuracy above 90%. From this activity, Novita managed to find loophole in 2 Safety policies and proposed how to revise the policy, so we can increase the accuracy. Besides these, Novita is also involved in some ad hoc projects, such as providing orientation document about Trust and Safety, and assisting in the Shopee Search & Recommendation study. She helped in providing and analyzing some bad cases for Content Safety, Listing Safety, and Spam in Shopee.

In this role, Novita helped the FMCG Electronics Project Retail team to enhance "Dikelola Shopee" business performance. Novita supports various projects, ranging from Seller & SKU Acquisitions, Competitors Analysis, Seller Study, SBS Live Cuci Gudang campaign, Instant & Same Day Delivery study, to Pricing Competitiveness report, as ways to improve the Retail features and business flow.

Clearnote is a student notebooks sharing platform developed under Arcterus Co., Ltd., based in Tokyo, Japan. In this role, Novita managed the end-to-end partnership process for some Clearnote's campaigns in Indonesia, sourced potential "studygrammers" as premium notebook authors, and wrote some monthly articles in Clearnote News blog to raise the traffic, MAU, and number of notebooks posted, which KPIs are achieved in 2022. Novita also supported in planning and executing some organic marketing initiatives to increase the engagement in Clearnote's social media, such as Twitter, Pinterest, TikTok, and majorly Instagram, which now has over 24k followers (Jan 2023) from previously ~15k (Dec 2021), grew by 60% within 1 year.

As a teaching assistant, Novita is responsible to assist the students in her class by providing supplementary lessons, quizzes, homework, and ensuring that the students understand the subject well. She is also responsible to assist the lecturer in communicating with the students and sometimes helps in grading. She was an assistant in the Introduction to Microeconomics, Basic Statistics, Intermediate Microeconomics, and Indonesian Economy classes.

In this role, Novita helped the OSM team in creating project management dashboard, reporting project progress, preparing documents for internal sustainability assessment, and doing PESTEL + Competitors analysis as an input for the company's Mid Term Plan formulation.

In this role, Novita is responsible to monitor monthly marketing activities of both Waters and Isotonic category competitors, analyze the market competitiveness of AQUA, VIT, and Mizone (Danone's brands), provide the category insights report to the related stakeholders, and assist in developing the monthly sales and marketing plan. Personal project: creating a market overview dashboard for the CCD team (Category and Channel Development), so that the data analysis process for both Waters and Isotonic category can be done easier and faster.

In this role, Novita works in a team of 4 people, focusing on the research about financial technology industry landscape to find out about Duithape's market positioning and how to develop the products based on the existing market and user characteristics.

Novita is an intern in the Automotive Aftermarket Sales Division. She holds the daily responsibility to support documents for invoicing and maintain clients' relationships. She also conducts research on new business leads, cold calling, and following up on prospective clients. She manages administrative tasks within the Sales Team and helps her Users on analyzing the market for both existing and potential clients by researching and sourcing secondary data.

In this role, Novita works closely with the CEO and holds the main responsibility to develop a one-term strategic plan for Eden Kitchens in terms of product offerings, marketing, business development, and strategic partnership. Besides, Novita also helps to source new business leads and prepare several decks for company profile and investment purposes. She works closely with the other interns to improve Eden Kitchens' brand awareness through social media and KOL management. She is also assigned to help merchants' onboarding on a new sales platform and maintain great clients' relationships. During her last month of internship, she gains the responsibility to source new talents for Eden Kitchens by conducting end-to-end recruitment process, starting from CV/Resume selection, video interview, and on-call interview.

Novita is an Economics Graduate from University of Indonesia, minoring in Human Resources & Labor Economics. Besides studying, she has also joined various organizations/committees in her campus and won several competitions in Economics and Business during her college year. She is the Highest GPA (Summa Cum Laude) Graduate in her batch and the Best Graduate for the Undergraduate Program in UI 2022. [Thesis Title: Determinants of Married Mothers’ Working Transition in Indonesia After Children Passed Early Age]

Team: Universitas Indonesia, Indonesia Learning Unit: Global Economy Position: Senior Member, Learning Unit Manager ShARE is an innovative start-up at the crossroad of education and consulting. The ShARE Leadership Programme of Excellence is offered to students who have the potential to shape a more sustainable and inclusive world. The programme helps students develop leadership and corporate skills, learn how to work across borders, and collaborate on solving major societal issues and grow into Do Well Do Good leaders. During her time in ShARE UI, Novita was assigned to construct several consulting decks, mainly about technological implementation in various fields, such as government sectors, health, and financial tech services. She was also trusted to be a Vice Project Manager in the start-up consulting project and Global Economy Learning Unit Manager during her senior year.