Noval Fajrian Canik

Team Leader - Direct Sales @ Odoo

About

Hi, there! I’m Noval.I’m a sales and revenue professional with experience across enterprise IT solutions, EdTech, and SaaS ERP industries, currently leading a Direct Sales team at Odoo Indonesia. Over the past few years, I’ve managed full-cycle sales across SMB, mid-market, and complex business accounts (from prospecting and discovery to commercial negotiation, account growth, and multi-stakeholder deal management). Currently, I lead a SaaS sales team with ownership over recurring revenue growth, sales enablement, and coaching initiatives. Along the way, I’ve helped develop future leaders within the team while consistently driving strong quota attainment and long-term subscription growth. What I enjoy most about sales is translating business challenges into scalable solutions, building trusted relationships, and operating in ambitious, fast-paced environments where growth and execution matter. Core exposure: • SaaS & Cloud Solutions • ERP knowledge (ERP concepts, data flow, best practices) • Enterprise & Mid-Market Sales • Solution Selling (SPIN, BANT) • Revenue Growth & Account Expansion • Team Leadership & Sales Coaching • Complex Stakeholder Management

Country

City

Indonesia

Industry

Computer Software

Skill

Team Leadership, Account Management, New Business Development, Building Trust, Coaching, Team Development, Enterprise Resource Planning (ERP), Odoo, Microsoft Excel, Transition to Leadership, Software Implementation, Communication, Microsoft PowerPoint, Corporate Sales, Negotiation, Business-to-Business (B2B), Hardware, Odoo CRM, Microsoft Outlook, Business Development

Experience

Team Leader - Direct Sales

Odoo

2024-10 - Present · 2 yrs

Indonesia

Leading a mid-market ERP sales team focused on recurring SaaS revenue growth across multiple industries. Key responsibilities & achievements: • Leading and coaching 4 Business Advisors, with 3 successfully promoted into Team Leader roles • Managing complex ERP sales cycles involving multi-stakeholder coordination and commercial negotiation • Owning IDR 2B+ quarterly quota across recurring SaaS revenue streams • Achieving 100% annual attainment in 2025, including 107.5% (Q1) and 123.3% (Q3) peak performances • Delivering 179 ERP cloud subscriptions, including 47 multi-year contracts • Driving +120% QoQ improvement in deal closures through scalable coaching and sales enablement initiatives

Business Advisor

Odoo

2023-6 - 2024-9 · 1 yr 4 mos

BSD City, Greater Jakarta, Indonesia

Managed end-to-end ERP SaaS sales cycles across SMB and mid-market companies from discovery and solution demo to negotiation, closing, and post-sales account growth. Highlights: • Delivered ERP solutions to 30+ companies across manufacturing, trading, distribution, and service industries • Applied consultative selling methodologies (SPIN & BANT) to uncover operational pain points and business opportunities • Drove recurring revenue growth through upselling, cross-selling, and long-term account management • Achieved 103% MRR and 188% NRR performance in Q3 2024

Account Manager

Ruangguru

2022-6 - 2023-3 · 10 mos

Batam, Riau Islands, Indonesia

Managed education partnerships and field sales operations across Batam, focusing on stakeholder relationship-building and lead generation initiatives. Highlights: • Built relationships with school principals, teachers, and institutional stakeholders • Generated 720+ weekly leads through school engagement programs • Led and coordinated 12 field sales staff across multiple territories

Field Education Consultant (FEC)

Ruangguru

2022-1 - 2022-5 · 5 mos

Dumai, Riau, Indonesia

1. Conducting socialization about the effectiveness of learning methods technology-based by School Visits that have been scheduled by Account Manager 2. Manage student data that is used as leads by Class by Class (CBC) during a School Visit and pitched to become paid users 3. Responsible and committed to maintaining the effectiveness and efficiency of selling Ruangguru products by weekly target

Account Manager

PT. Sasando Multi Integrasi

2021-9 - 2022-1 · 5 mos

Jakarta

Handled B2B technology sales across enterprise, government, education, and reseller segments. Exposure included: • IT infrastructure & software solutions • Networking, cloud licensing, and security products • Client consultation, commercial negotiation, and account retention • Brands including Cisco, Microsoft, Dell, Lenovo, and Fortinet

Social Media Marketing

Titik Kumpul Coffee and Shake

2020-11 - 2021-3 · 5 mos

Padang, Sumatera Barat

1. Creating an effective social media strategy and plan requires research, creativity, and an understanding of target audience 2. Developing campaigns & digital activations to increase brand awareness, promote the product and increase sales, 3. Keep updated with the latest trends in social media and increase followers engagement.