Norah Rusconi

In my role as National Account Manager at Generac Industrial Energy, I focus on driving new revenue through strategic sales initiatives. I engage with key decision-makers across national accounts, presenting tailored sales materials to data center customers. My efforts are aimed at fostering long-term relationships and ensuring customer satisfaction.

Systems Architects are segment experts with deep domain expertise in solutions and application of power distribution products and services. Key responsibilities include: • Support East region on customer pre-sales and sales activities • Proposal Assessment • Provide thought leadership • Create & disseminate segment knowledge • Support Strategy & Marketing with guidance, content and product inputs/feedback for roadmap • Project execution assessment and evaluation • Manage ongoing relationships with external vendors and agencies • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions. • Liaison with other functional and operational area managers to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall company position. • Maintain and grow a strong pipeline of opportunities • Utilize business and financial knowledge to create value propositions • Execute competitive sales tactics to win business • Lead or participate in contract negotiations.

•Support sales engineers in the Central Zone of the United States and specific regions of the International market on large and major multiple product line project negotiations. •Interpret plans and specifications to provide accurate quotations for complete package bids. The equipment provided in the quotations were Medium Voltage Switchgear/MCC’s, Low Voltage Switchgear/MCC’s, Misc electrical equipment (i.e. bus duct, panelboards, switchboards, enclosed control) •Assist plant and field sales engineers in interpreting and defining new equipment applications for our customers. Our customers include waste water treatment facilities, utilities, petro-chemical plants, hospitals. •Work directly with field sales on applications and pricing strategies. •Implement procedures to provide effective communication between field sales and inside sales.

Primary Duties: Support sales engineers in the Central Zone of the United States and specific regions of the International market on large and major multiple product line project negotiations. Interpret plans and specifications to provide accurate quotations for complete package bids. The equipment provided in the quotations were Medium Voltage Switchgear/MCC's, Low Voltage Switchgear/MCC's, Misc electrical equipment (i.e. bus duct, panelboards, switchboards, enclosed control) Assist plant and field sales engineers in interpreting and defining new equipment applications for our customers. Our customers include waste water treatment facilities, utilities, petro-chemical plants, hospitals. Work directly with field sales on applications and pricing strategies. Implement procedures to provide effective communication between field sales and inside sales.

1) Responsible for interpreting medium voltage switchgear/mcc customer specification and drawing requirements, along with industrial standards such as ANSI, IEEE, UL and NEMA, and translating these requirements into component Bills of Material, electrical drawings (schematics, 3-Lines, Wiring Diagrams) and switchgear general arrangements. Worked directly with drafters, manufacturing, the sales force, and customers to insure that project milestones and order requirements were achieved in a timely, accurate, and cost effective manner. Primary Duties: Determined requirements of complex and project-type orders requiring coordination with other products and systems. Issued order requirement information to drafting (including schematics,3-Lines) Issued advance material requirement orders 2) Responsible for evaluating medium voltage switchgear/mcc customer specifications and drawings to develop a competitive proposal. Primary Duties: Worked closely with the sales force to determine competitive margins for projects. Entered awarded purchase orders. Reviewed customer terms and conditions.