Nora Tourky
Global Director | Marketing & Growth Strategy | Beauty & Wellness @ Safi
About
I work at the intersection of marketing strategy and commercial operations, helping brands grow with clear P&L accountability. Over the past 16+ years, I’ve led roles across AMET (Africa, Middle East & Turkey) and global markets including the US, Brazil, and China. My experience spans portfolio expansion, market entry, and revenue growth across diverse retail and distribution environments. I focus on translating category strategy into practical, executable plans from brand architecture and go-to-market design to pricing and channel optimization always with sustainable profitability in mind. I bring a global-local perspective: scaling international brands while shaping locally relevant propositions that resonate in nuanced markets.
United Arab Emirates
Dubai
Retail
Business Analysis, Online Advertising, Financial Analysis, Data Analysis, Brand Management, Competitive Analysis, Customer Insight, Digital Marketing, Integrated Marketing, Market Research, Marketing Communications, Marketing Management, Marketing Research, Marketing Strategy, Market Analysis, Market Planning, Segmentation, Trade Marketing, Product Launch, Marketing
Experience
Global Director | Marketing & Growth Strategy | Beauty & Wellness
Safi
Dubai, United Arab Emirates
Managing a diverse portfolio of beauty & wellness brands (House of Soap, Flormar, Swissline Skincare & Hammam Sharki) under different operating models (owned and franchisee) across GCC and Global markets: US, China & Brazil.
Head of Marketing, Brand Building & Strategy MENA | Bath & Body Works & Boots Pharmacy
Alshaya Group
Dubai, United Arab Emirates
Head of Strategy & Brand Building | MENA | Bath & Body Works and Boots Pharmacy
Alshaya Group
Senior Manager | Strategy & Brand Building MENA
Alshaya Group
Dubai, United Arab Emirates
Senior Portfolio Manager AMET - Skin Health & Beauty
Johnson & Johnson
Dubai, United Arab Emirates
Senior Category Manager AMET - Skin Health & Beauty
Johnson & Johnson
Dubai, United Arab Emirates
Regional Brand Manager MENA - Skin Health & Beauty
Johnson & Johnson
Dubai, United Arab Emirates
Brand Manager MENA - Women's Health & Nutritionals
Johnson & Johnson
Dubai, United Arab Emirates
Assistant Brand Manager MENA - Neutrogena
Johnson & Johnson
Dubai, United Arab Emirates
Marketing/Commercial - Graduate Trainee Program
Johnson & Johnson
Dubai, United Arab Emirates
Marketing Coordinator
Johnson & Johnson
Dubai, United Arab Emirates
Marketing & Sales Executive
Nissan Motor Corporation
Dubai, United Arab Emirates
Education
American University of Sharjah
Major: Marketing , Minor: Mass Comminication
Nora Tourky's Contact Information
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