Nora Salah

Leading the development of a next-generation mobility infrastructure platform spanning multiple verticals. Responsible for coordinating across verticals to ensure alignment and execution of the shared strategy.

As a Transformation Project Manager, I lead the strategic digital transformation of HR processes ensuring efficiency, automation, and seamless employee experiences. I specialize in driving HR technology implementations, process reengineering, and change management initiatives to align with business goals. I also collaborate with cross-functional teams to streamline workflows, reduce manual inefficiencies, and implement cutting-edge HR solutions. Key Projects: - Offboarding Process Automation - Probation Period Process Automation - Letters Request Automation Key Areas of Expertise: - HR process automation and optimization - Digital transformation and HR technology implementation - Process mapping and redesign for efficiency - Change management and stakeholder engagement - Agile and lean methodologies for continuous improvement

Achievements: Led the development of five innovative products focused on enhancing user experience and operational efficiency, including a comprehensive platform automating 17 human capital processes and a chatbot that improved employee engagement and satisfaction - achieved through cross-functional leadership and close coordination across multiple project teams. Managed and mentored a high-performing team of two junior product managers and two business analysts, fostering their professional growth while empowering them to deliver strong results—prioritizing well-being and work-life balance throughout. Core Responsibilities: Lead end-to-end product development with a focus on customer-centric design and optimizing user experience. Conduct customer journey mapping, develop product strategies, user stories, and collaborate with cross-functional teams to deliver solutions that enhance employee experience. Engage with stakeholders at all levels to align product development with business strategy and customer needs. Facilitate workshops and training sessions to drive user adoption and satisfaction.

Achievements: Built and scaled a retention team that grew from 4 to 24 members, driving significant improvements in customer retention and cross-selling activities. Achieved 104% of yearly budgeted revenues through targeted marketing campaigns throughout my time with Umniah. Designed and implemented daily and monthly KPI reporting dashboards using Power BI, facilitating data-driven decision-making and performance optimization. Core Responsibilities: Develop and execute customer retention and engagement strategies, leveraging data analysis to identify customer needs and optimize the customer journey. Collaborate with sales and marketing teams to design campaigns that enhanced customer loyalty and increased lifetime value. And set targets across the available sales channels, with different offerings to achieve the required sales split. Design and execute go-to-market strategies for broadband services, ensuring successful product launches and alignment with customer needs and market dynamics. Conduct market analysis and competitive benchmarking to refine product positioning and pricing strategies.

• Achievements: Established a coffee house brand and won "Best Coffee House in Jordan" award after only three years of operation. Business was profitable starting with one branch and later expanding to a second location after 18 months. Sold to an investor after Covid-19 pandemic due to full closure of three months without external support. • Responsibilities: Created concept, established place, and led company's operations, marketing & business development, accounting, and supply chain activities, and advanced company from a concept to a growing business.

Achievements: Overachieved yearly base and revenue budget figures throughout my time with the company. Led a B2B sales team reorganization project by analyzing the customer database and leveraging data-driven insights to develop tailored customer segments, resulting in optimized sales team distribution based on account status, company type, and size. Designed daily, weekly, and monthly reporting of main KPIs for the whole function. Core Responsibilities: Own the full lifecycle of legacy ADSL and Fixed services, including troubleshooting, launching new products, and developing go-to-market strategies—covering sales targets, pricing, communication plans, and retention initiatives to achieve annual revenue and base closure goals.

Tutoring IGCSE and A-level Mathematics and Physics

• Achievements: Gained experience in business analytics and analytical tools. • Responsibilities: Reporting, preparation of Budget and Business Plans for upcoming years, Data analytics to understand consumer behaviour, and building business cases for new projects to study financial impact.

• Following up on tangible leads in accordance with the business strategies set and updating the unit leads database • Market AJ properly through communicating with clients and responding to their needs • Prepare Technical and Financial Proposals, expression of interest and prequalification forms for architectural and engineering consultancy services • Prepare Quarterly Marketing Performance Reports and presentation • Research for new opportunities in the active market through different means • Research for new consultants and subs to work with on different types of projects • Help in preparing marketing tools such as brochures, marketing presentations and others. • Prepare Calendar of upcoming events such as exhibition and conferences, update it as needed and arrange the attendance of the company’s representative. • Prepare the budget needs of attending the events

Special Focus on: - Digital Transformation - International Business - Entrepreneurship and New Venture Creation - Managing Sustainable Business