Nora Al Subail

• Provide critical insight into the development of communications and marketing strategies to create awareness within the community of campaign initiatives to promote sporting activities • Spearhead and implement the introduction of a communications strategy • Identify opportunities to influence perception through audience engagement • Analyze and assess any risks, issues, & potential problems associated with new media releases • Orchestrate new solutions and capabilities for communications & marketing • Serve as the Relationship Manager, developing and driving partnerships with companies to promote active lifestyles and well-being among their employees, driving impactful campaigns and initiatives • Engage with sponsors to build partnerships effectively, create content, & leverage sponsorship • Monitor KPIs, track campaign performance, & analyze data to establish & optimize marketing strategies • Conduct dynamic tactical negotiations to achieve a win-win situation when sourcing for suppliers • Collaborate with key stakeholders to lead end-to-end development & execution of marketing campaigns • Oversee and facilitate events and initiatives through planning budgets & booking venues • Research brand positioning, product positioning, marketing planning, events management, & social media marketing plans

• Led the execution of program and event development, PR, & marketing strategies that support revenue goals, designed strategies, and plans to improve the company profile, brand, and reputation • Spearheaded the marketing and communication initiatives aimed at promoting sporting events • Collaborated with sponsors to develop and implement marketing campaigns • Planned & developed marketing strategies using media platforms • Built a customer-centric environment focused on needs to minimize issues • Customized programs and events to enhance the experience to increase client satisfaction • Conducted research and review studies to promote credible marketing strategies • Formulated marketing plans aligned with organizational objectives, leveraging market research insights • Cultivated relationships with media outlets, journalists, and industry stakeholders

• Drive the development of sales and marketing strategies and execute GTM tactics, and plans • Analyze marketing campaigns to identify market trends in order to establish strategies for campaigns • Drive and implement the strategies for a new and improved reward program for health insurance • Develop the processes and procedures to develop the brand guidelines to align with the mission • Optimize data modeling and analysis techniques to discover insights to guide strategic decisions • Develop strong online & social presence to attract business & educate the public of the services • Maintain & develop an events calendar to monitor events and campaigns for exposure opportunities • Design & implement solutions for future demands relating to people, technology, & company budget • Drive the development of key marketing strategies and action plans to enhance relationships • Conduct a gap analysis to identify areas of improvement, provide recommendations & corrective actions • Design engagement with the program to increase memberships and awareness towards campaigns • Measure the efficiency of advertisements by conducting in-depth incremental testing • Collaborate and build partnerships with the business, creative agency, and vendors

• Spearheaded & instructed a number of fitness events and competitions to raise awareness of the brand • Developed & implemented lifestyle plans and programs for the clients to improve fitness levels & health • Designed, coached, and led the Olympic weightlifting classes, gymnastics, endurance, & personal training • Conducted market research, understand member needs, led & launched an annual plan services

• Led the establishment and development of a health brand to drive business growth in the market • Drove the business development and investment strategies to expand new and existing businesses • Developed project objectives, mission, and implementation plans reviewed & endorsed business cases • Led the business development strategies to place the current portfolio’s in the best possible position • Managed & implement plans & service developments, defining clients’ demographic & targeted market • Analyzed the market and pricing structure to recommend opportunities for market and expansion • Developed the policies and procedures for operational models for production and logistics • Spearheaded the production strategies to align with branding strategies & maximize effectiveness • Drove the implementation of key business operational policies and the quality assurance standards’ • Designed & created the corporate identity, creating the name, corporate logo, slogan, & packaging • Mentored and lead a large team, leading by example and encouraging autonomous behavior • Planned and arranged media campaigns that supported marketing campaigns developed by the Marketing Department

• Studied & evaluated construction designs & blueprints to present a feasible plan, ensuring structural integrity & safety of a proposed design, & identify & solve issues in building plans, structures, prototypes • Set targets to ensure all design projects are delivered on time and exceed the client satisfaction • Identify ideas to make spaces functional, safe, & beautiful for buildings & determine space requirements • Provided the design, advice, and expertise on commercial and residential projects incorporating the client’s needs