Noor Alsaggaf

Led the complete redesign and development of Saggaf Eye Center, transforming an established brand with a new-generation vision that embodies innovation, trust, and the next era of its identity

• Led the complete design and development of all Saggaf Optics branches across Saudi Arabia. • Directed the creative vision, ensuring a cohesive and luxurious brand identity throughout every location. • Oversaw space planning, materials, lighting, and detailing to achieve a refined, functional retail environment. • Collaborated with executives, contractors, and suppliers to ensure flawless execution and high-end quality standards. • Transformed the brand’s physical presence, delivering modern, elegant spaces that enhance customer experience and reflect innovation.

Key Projects & Responsibilities: Contributed to the design of a chocolate café concept “Lokenshire”, including case study development, spatial planning, and 3D visualization. Conducted research and analysis to support design decisions and user experience flow. Prepared layout plans and participated in the development of interior mood boards and material selections. Worked on the interior design of a private law office, including space programming, concept development, and 3D modeling. Collaborated with the design team on technical drawings and presentations for client approval.