Nohelia Orozco

Responsible for the strategic development and coordination of execution of some FMCG categories in multiple territories (Central America, Caribbean Islands, Colombia and Ecuador). -Consumer & customer understanding to identify business opportunities and recommend plans to achieve it Developing Brand building/marketing plans. -Portfolio management and optimization across the region. -Work with senior leadership to manage large, complex design projects for consumers. -Develop project Concepts Packaging, Product, Communication and maintain optimal workflow from all internal stakeholders and agency partners. -P&L management and accountability for the region and categories.

Responsible for developing and implementing local strategies based on the regional guidelines of the categories, according to company´s standards and procedures, to ensure the contribution to the achievement of the objectives and goals defined by the organization. - Prepare and monitor the Business Plan and the strategies established in OGSM (Objectives, Goals, Strategies, Measures) to guarantee the growth of the category in the medium term and the focus on the Top Priorities defined for a specific period. - Align Strategic alliances with non-KC brands. - Responsible for the P&L of the category to ensure compliance with Sales, Gross to Net, GP and OP, NRR, among others.

Responsible for ensuring the execution of growth and advertising plans for soy-based dairy beverage brands, coordinating with the different areas, mainly trade marketing and establishing key KPIs for success.

Responsible for coordinating and executing events and demonstration fairs for restaurant and food service equipment.