Noha Amr

- Orchestrated cross-functional alignment between 4+ regional offices and HQ, implementing standardized operational/financial reporting that reduced process delays by 40% - Stewarded 5+ global brands through market entry, development and localization, ensuring 100% compliance with regional regulatory/cultural requirements - Led EMEA brand partner consortium, aligning divergent KPIs into unified market strategy that boosted collective market share by estimated 15%. - Pioneered financial resiliency plan during 300% currency devaluation: • Recalibrated pricing/promotion strategies to maintain profit margins • Re-engineered product bundles to emphasize essential features, sustaining demand while maintaining “market price” • Launched 'Local Hero' marketing pivot, reframing imported products as long-term investment pieces vs. disposable purchases • Repositioned products that were experiencing significant global growth at the time of the devaluation

- Managing comms for global brands (Nikon – Instax – Boya – Saramonic) - Spearheaded the design, launch, and management of a high-performing e-commerce website for Instax Egypt, enhancing user experience and driving measurable online sales growth. - Planned and executed 5+ high-profile corporate events (conferences, product launches) with 2500+ attendees, boosting brand engagement. o Nikon Main events generated over 1K leads with $150K+ in direct sales within 30 days - Reduced event costs through vendor negotiations and having event partners. - Led up to 30+-person cross-functional team for events, improving event logistics efficiency and attendee satisfaction. - Implemented project management system improving team productivity by 40% - Boosted social media engagement through influencer activations - Negotiated value-exchange partnerships with micro-influencers (10K-100K followers), reducing influencer marketing costs by approx. 60% while maintaining engagement rates. o The strategy delivered $50K equivalent value in influencer promotions - Generated contracts for influencer and barter agreements - Oversee 7-person digital marketing team executing social and paid campaigns - Implemented department management system improving team productivity by 60% - Spearheaded digital asset management system adoption, cutting approval cycles from 15 →4 days - Tracking expenses and maintaining the department’s budgets

- Spearheaded market repositioning campaign, shifting brand perception from discretionary to "must-have" gifting category—increasing repeat purchase rate by 55% - Identified and onboarded 15+ key accounts, contributing to 30% revenue growth YoY - Pioneered margin restructuring strategy during Egypt's 300% currency devaluation, recalibrating pricing models and client portfolios to increase client profitability to be able to target new sectors. - Awarded "Best Innovation Award" by Fujifilm Middle East (2022) for digital-physical hybrid strategy - Championed Instax’s market leadership through influencer collaborations, event sponsorships, and retail activations - Led 6-member team (BD, sales, marketing) to execute growth initiatives, improving interdepartmental workflow efficiency by 75% - Developed financial efficiency roadmap that reduced operational costs by 22% through vendor renegotiation and data-driven budget reallocation - Spearheaded the design, launch, and management of a high-performing e-commerce website for Instax Egypt, enhancing user experience and driving measurable online sales growth.

• Self-managed department since November 2019 • Valued many firms through in-depth analysis of financial statements, operational cycle, as well as extensive market research. • Persuaded and justified for clients the fair value derived for their firms • Negotiated sale value, highlighted value proposition, as well as business potential on behalf of client with perspective buyers • Scouted and approached perspective buyers and investors for deals with ticket sizes varying from EGP30mn to EGP800mn • Reviewed, scrutinized and edited all previously completed valuations by former employees, providing clients and top management with more satisfactory results

-Strategic consulting, including business plan, sales strategy and brand development. -Improve the operational systems, processes and policies. -Contribute to short and long-term organizational planning and strategy. -Pursue better management reporting, information flow and management techniques and standards. -HR management. -Payroll management, including introduction of a new evaluation reliant payroll system. -Regular meetings with BoD around organizational planning. -Introducing more complementary products to companies product list. -Develop long-range forecasts and maintain long-range financial plans.

- Completed necessary documentation for giving grants to industrial SMOs - Learned to work on custom made Oracle database - Acquired fundamentals of financial analysis - Negotiated with firms to give the IMC funds as investments, of which one was with Naeem Holding and another with Misr Insurance Holding