Noelle Carmen
Director of Business Development @ UBH Denton
About
I am a creative marketing executive who utilizes a vast number of talents in video, podcast, and digital content production to build a comprehensive marketing communications function for global organizations. I combine people leadership and events planning skills to align internal/external messaging and advance an enterprise’s narrative across various engaged audiences. Throughout my career, I have provided the full range of strategic counsel to executives including conceptualizing strategies, leading teams to develop and implement action plans, and overseeing integrated planning. I remove barriers and enable execution to bring those strategies to action. As an authority in marketing strategy and a trusted advisor with marketing and content management expertise, I support the strategic direction and positioning of an enterprise and its leadership. Furthermore, I can translate business requirements and client needs into impactful marketing strategies and actionable communications plans. I uncover innovative solutions to complex issues while concurrently inspiring creative new thinking and idea generation among teams. By providing day-to-day management of a team and organizational departments, I bring a company’s brand story to life. Let’s connect.
United States
Arlington
Marketing & Advertising
Drama, Theatre, Theatrical Production, Theatrical Performance, Acting, Teaching Acting, Shakespeare, Voice Lessons, Directing, Performing Arts, Arts Administration, Musical Theatre, Music, Stage Management
Experience

National Director of Social Media and Communications
Niznik Behavioral Health
Dallas/Fort Worth Area
Directed advertising function and conducted client interviews across the U.S. to gather content and messaging for video, social media, and graphics creation. Advanced narrative by aligning messaging across internal and external communications. Actively engaged audiences via social media (Facebook, Instagram, YouTube, LinkedIn, Twitter, and Tik Tok). Developed go-to-market (GTM) strategy for revolutionary alumni program for national brands. • Managed messaging and communications and digital content • Earned promotion to the newly created National Director position within 1 year of hire. • Spearheaded creation and moderation of a new podcast and continuing education audio series, Recovery Out Loud. • Led content creation in the design, launch, and management of 6 new websites for each national addiction services brand offered by the center.

Healthcare Business Development & Outreach Representative,
Niznik Behavioral Health
Developed the center’s portfolio value narrative and individual business unit brand promise harmonized with national messaging strategy. Created and coordinated pilot SUD programming in partnership with Ellis County Adult Probation. Drafted copy and PR collateral for events including speech writing for physicians presenting at events. •Served as the creator, writer, host, and organizer of a weekly radio Mental Health Series on KBEC FM. •Earned recognition as MVP for producing highest number of sales/admits across full continuum of SUD care. •Designed graphics and ad content for social media, conventional advertising, podcasts, and outreach.

Artistic Director
Dallas/Fort Worth Area
Developed, wrote and currently direct a pilot program implementing theatrical and creative arts for Senior Citizens called "Silver Stories." This class teaches older adults to move to music, paint with their souls, and express their beautiful life stories on stage!

Marketing Director
Ellis County, Texas, United States
Managed the graphic artist team responsible for print media and website design. Drove new patient and profit increase, created and implemented training processes/best practices, managed and restructured patient re-care, and oversaw event planning. • Served as company’s 1st marketing director responsible for creating dynamic new content across multiple touchpoints. • Created weekly radio show, Tooth Talk! Featuring community leaders and on-site dental staff. • Improved new patient profit increase by 30% and 50% in 2017 and 2018, respectively. • Yielded 80% uptake of patient referrals and 40% growth in incoming call conversions.

Healthcare Business Development Manager
Provided sales, marketing, and customer service management to actively grow company’s presence across targeted audience. Drove strategic planning, pursued growth opportunities, planned future projects, and advocated for change in programming, protocols, and processes. Leveraged industry relationships with dynamic B2B sales partners to expand Dallas/Fort Worth territory. • Oversaw 7 local representatives servicing Dallas/Fort Worth region. • Team Lead for consultants responsible for generating a 90% physician referral response. • Turned lowest-performing physician into a top-performing doctor in 9 months through performance management and coaching. • Enabled representative team to produce the highest number of clients in Dallas/Fort Worth, ensuring doctor-to-doctor connection; generated an unparalleled number of referrals and earned the Top BD Manager of the Year.

Marketing and Programs Specialist
Ellis County CSCD
Texas
Developed/implemented the first GED program in Texas for onsite probationers through Navarro College in Corsicana. Marketed/promoted the GED program to prosecuting and defending attorneys. Implemented community service hours in conjunction with Waxahachie Corrections Department.
Noelle Carmen's Contact Information
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