Camila Nobre
Senior Corporate Communications Specialist - LATAM @ NSF
About
Hello! My name is Camila, and I'm a communication and marketing leader driven by people and projects with positive impact.Throughout my 20-year career, I've experienced the dynamic environments of agencies and multinational departments, where I discovered that communication is the key to purposeful connections. I'm the professional that brands call when they need to be seen, but especially to be remembered.My specialty? Corporate communication that builds legacy. I've led projects for B2B and B2C brands like Ferrero, PepsiCo, Electrolux, Vestas, ConectCar, Calm, Netflix, and Warner Bros. Discovery, always focused on strategies that generate value.Today, I am an expert in transforming executives into digital authorities through content marketing. I have discovered that the same strategies that strengthen multinational companies can transform leaders into market references. That is why I apply this expertise to help leaders and companies build an authentic and relevant digital presence.My leadership style is empathetic, organized and adaptable. Currently, I am developing the Communications strategy for Latin America at NSF, an independent global services organization dedicated to protecting and advancing human health. We provide world-class testing, inspection, certification, advisory services and digital solutions for the food, water, and wellness industries.Shall we connect?Corp Comms | Reputation | Brand Strategy | Content Marketing | Social Media | Storytelling | ESG | Strategic Communications
Brazil
São Paulo
Food Production
Comunicação, Marketing de conteúdo, Strategic Communications, Marca pessoal, Liderança de equipe, Estratégia de marca, Gestão de projetos, ESG, Corporate Communications, Gestão de eventos, Gestão de crises, Gestão do tempo, Gestão de conteúdo, Comunicação interpessoal, Gestão de pessoas, Marketing Communications, Communications Planning, Content Strategy, Public Relations, Internal Communications
Experience

Senior Corporate Communications Specialist - LATAM
São Paulo
I lead regional external communication strategies for Latin America, strengthening the NSF brand's reputation and visibility and directly supporting the company's strategic priorities. I work in partnership with division and business leaders, as well as aligning initiatives with the region's Marketing and Sales teams, ensuring consistency and impact in corporate messaging. I also support internal communication initiatives, such as Town Halls and strategic presentations, in addition to generating content for NSF's social media and intranet. NSF is an independent global organization dedicated to promoting public health and safety in various industries, with a presence in more than 110 countries and internationally recognized for 80 years for its commitment to improving human health.

PR and Social Media Manager (Independent Consultant)
NOBREPR
- LinkedIn Personal and Corporative Brand consultancy for personal profiles - Oct/24 until the moment; - LinkedIn Content Consultancy for companies - Portuguese agency (remote) - Oct/24 until Aug/25; - PR consultancy for companies - Spanish agency (remote) - Jan/25 until Aug/25.

Regional Corporate Communication & PR Manager
São Paulo, Brasil
- Managed the company's reputation and external communication strategies (press and influencers); - Structuring teams and processes to amplify the communication of the company's sustainability actions globally and of its brands (Nutella, Ferrero Rocher, Tic Tac and Kinder); - Global and interdepartmental alignment for the construction of marketing and content plans for the company's social media (Website, Instagram and LinkedIn - president and directors); - Responsible for project management and crisis prevention, supporting teams of Customer Service, Marketing, Legal and Sales teams, among others.

Innovation Project Manager
São Paulo
- Coordination of WeLab Experience - ESG program, co-created with the Heineken Institute, targeting young people in social vulnerability (ages 18–24) in São Paulo and Rio de Janeiro communities. - Organized events with +50 in the team in partnership with NGOs, engaging over 120 participants and achieving significant behavioral transformation.

Brazil General Manager
Madrid
- Responsible for the Commercial area in Brazil, generating opportunities to negotiate new contracts; - Execution of the agency's Marketing activities with the objective of generating awareness and consequent interest from executives; - Launched LeanFactor in Brazil and the BrandIn podcast in Portuguese, being the interviewer for the project; - Support in account service in collaboration with the team in Spain and other countries, involving activities such as the development of processes and integrated communication strategies. - Manage clients requests such as Geotab, Dinie and Sarens.

Account Manager
São Paulo, SP
- Account Manager responsible for managing simultaneous accounts, developing reputation and promoting several sectors through communication strategies for companies such as: ConectCar (mobfintech), Saint Paul Business School, LIT onlearning, LIT Escola, Rabobank, Sophos Cybersecurity, ManageEngine (IT tool) and Wittel (CX company); - Responsible for the launches: Calm app in Portuguese, Tok&Stok app for Kobe (digital consultancy), launch of Algonomy (martech brand), Consórcio Cerrado das Águas project (agrotech brand) and the office in Japan of Pinheiro Neto Advogados. Also led, for three months, the NETFLIX actions on the Publicity and Corporate fronts; -Management and monitoring of the team's deliveries, ensuring alignment with the briefing and client expectations; - Strong Skills in New Business and Project Management of the agency in general, developing proposals and participating in RFP processes and help on hiring people on behalf of the agency.

Brand Market Associate
São Paulo, SP
- Coordinator responsible for the Royal Holiday and École Hôtelière de Lausanne accounts. Then, was made a permanent employee to manage the reputation of Pepsico Foods'brands: Lay's, Ruffles, Cheetos, Doritos, Toddynho, and Quaker, acting in crisis management, media training for the board (presidential training), communication with the press and influencers, and coordination of events to position the company with important stakeholders, a job carried out jointly by two agencies; - Later coordinated Electrolux account, being responsible for the digital and PR strategies, going through small and major appliances, delivering creative actions mainly connected with sustainability, with the project "Sustainable Gastronomy"; - Leadership in the Nespresso project (Nestlé), managing a team of three people with integrated campaigns, delivery of consistent reports and metrics related to the business. Worked on the entire coffee launch calendar, events for press and other stakeholders, as well as generating brand promotion opportunities, managing content and contracts with influencers.

Communication Specialist / Internal Comms and CSR
São Paulo, SP
- Internal Communication and CSR Specialist responsible for communication actions for 3 thousand employees and contractors. Among them, endomarketing initiatives for engagement in partnership with channels such as Nickelodeon, HBO, FOX, etc, on special dates; -Development of the company's social responsibility/sustainability program, establishing periodic volunteer initiatives with the Latin America team; - In March/2015 visited Buenos Aires for a sustainability meeting with the main objective of presenting to all countries the results of the projects in Brazil.

Press Agent
São Paulo, SP
- Press Agent of Turner Broadcasting focused on PR strategies for the group's channels (TNT, TCM, Space, Warner Channel, Glitz*, truTV, CNN, Cartoon Network, Boomerang, TBS veryfunny, etc). - Development of internal and external communication strategies based on market research, coordination of partner agencies, press relations, marketing support and brand promotion events such as junkets and press conferences with artists/celebrities from series like The Big Bang Theory, Pretty Little Liars, Southland, among others. - Highlights: "Cartoon Race 2012" event that won a gold award from "Prêmio Colunistas", Cartoon Network's 20th anniversary celebration with the Toon Machine initiative that generated ROI of 450% and 3 shortlists in Cannes 2012. The network became the leader among children's channels due to marketing + PR efforts.
Education

Comunicação Organizacional e Negócio
. Visão, identidade, imagem e reputação corporativa; . Propaganda corporativa; . Comunicação interna; . Comunicação com os investidores do mercado de capitais; . Comunicação com o governo; . Responsabilidade social; . Comunicação com a mídia; . Comunicação de risco e de crises; . Competências do profissional de comunicação corporativa.
Camila Nobre's Contact Information
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