Nastya Obideny

As a Campus Ambassador for Bubble Facecare, I help promote the brand through engaging digital content and community-driven marketing. I create user-generated content (UGC) to showcase product effectiveness, build brand awareness, and drive sales through strategic social media engagement. -Test and review Bubble products, providing authentic insights to potential customers. -Create UGC for TikTok and Instagram, using Canva and Pinterest to enhance visual appeal and storytelling. -Promote the brand through engaging content, encouraging audience interaction and brand trust. -Generate sales by sharing a personalized discount code and tracking conversions. -Stay up to date on skincare trends and digital marketing strategies to optimize content performance.

As a key member of the university's in-house advertising agency, I collaborated with a diverse team of creatives and strategists to plan, execute, and optimize social media campaigns targeting students. -Designed and produced engaging social media content, including graphics, videos, and written posts, tailored to various platforms (e.g., Instagram, Facebook, Twitter). -Assisted in the development and execution of multi-platform social media campaigns to promote projects. -Monitored social media performance metrics, generating detailed reports to assess campaign success and inform future strategies. -Partnered with creative teams, photographers, and videographers to produce high-quality assets that aligned with the project branding guidelines.

During my internship at Warner Bros. Discovery, I supported the creative team in developing marketing assets and campaign strategies. I collaborated on projects aimed at enhancing audience engagement and gained practical experience in content creation and brand messaging. -Developed engaging social media content with a team by researching audience preferences -Collaborated with cross-functional teams to refine campaign ideas, ensuring messaging aligned with brand voice and target audience. -Assisted in editing and designing promotional materials, using creative tools to produce polished assets that enhanced campaign visuals. -Presented weekly updates on project progress to supervisors, refining presentation skills and keeping the team informed on key milestones. -Conducted competitor research to identify trends, allowing the team to refine strategies and maintain relevance in a competitive market.