Noam Eilam

Managed large-scale, cross-functional, and integrated marketing initiatives, encompassing brand strategy, product launches, brand and promotional campaigns, and research projects. Efforts drove sales growth and increased brand awareness. Led the strategy, planning, and execution for all initiatives. Developed cohesive narratives and led end-to-end creative process across integrated marketing channels, including digital, social, website, email, product, TV, PR, events, and more. Owned product and feature launches, overseeing positioning, messaging, target audience selection, go-to-market strategy, design, and execution of integrated marketing plans. Partnered with the Analytics Team to analyze consumer and market data, leveraging insights to inform strategic product and marketing decisions.

Led dozens of global brand, product, and promotional campaigns, leveraging consumer and market insights to shape strategies. Partnered with cross-functional teams to build and execute integrated plans across all channels, consistently achieving sales goals. Managed end-to-end creative process across channels, including partnering on content strategy and design production, driving alignment among cross-functional stakeholders, and directing internal creative teams and external agencies.

Clients: Lexus, New Business Led consumer insights and sales research efforts: conducted competitive, demographic, and psychographic analyses and identified opportunities for clients to gain market share. Enabled clients to secure top sales position through incremental marketing initiatives. Won new business for the agency by providing consumer analysis which determined the target audience and interest pillars used for final creative concepts. Managed and mentored Strategic Analysts.

Client: Lexus Led analyses on trends in sales, health of markets, and positions of direct competitors for regional clients.

Clients: Toyota, New Business Developed campaign strategy, built consumer target, evaluated media plans, and implemented multi-million dollar campaigns across channels. Analyzed performance to optimize creative placement and budget allocation. Managed and mentored Assistant Communication Planners.

Client: Toyota Evaluated, built, and implemented digital media plans around key model launches. Managed digital video partners for Toyota’s full-year Video Upfront campaign.

Client: Lexus

Primary Care Business Unit - Pain Portfolio Leveraged primary and secondary resources to gather prescription and share volume data on branded drugs and generic molecules. Calculated various rates, found prominent advocate groups, and built a state snapshot for all 50 states. Conducted competitive analysis and ensured a successful rollout strategy by ranking all states in priority order based on local consumer needs and behaviors.