Noa Alvarez Diaz

CRM and Digital Channels Lead, Commercial International @ Alexion Pharmaceuticals, Inc.

About

I am an experienced and enthusiastic customer focused professional with more than 15 years of experience in creating relevant experiences for the customers by leveraging data, insights, audience management and AI that generate business value and a competitive advantage. I am motivated by analyzing customer needs, building strategies that drive change in a way that benefits the customers’ experience and business financial performance. I have experience of both online and offline companies and have worked within several industries including Ecommerce, B2B, B2C. I have experience in building and launching capabilities using Agile methodology and working with multidisciplinary teams including analysts, engineers, and business stakeholders from departments as Sales, Analytics and Channels. I have a strong technical background and understanding of databases, statistical methods and marketing intelligence. My specialties: - CRM - Agile Methodologies - E-commerce - Data modelling: AI/ML - Personalization - CX optimization - Marketing automation - Customer Insights - Customer lifecycle management - Segmentation and Audience Management - Business intelligence - Customer Journeys

Country

City

Spain

Industry

Pharmaceuticals

Skill

Management, Vendor Management, Innovation Management, Data Management, Business Analysis, Master Data, Digital Channels, User Acceptance Testing, Customer Engagement, CX optimization, CRM Strategy, Agile Project Management, Teamwork, Business-to-Business (B2B), Customer Marketing, Strategy, Customer Analysis, Customer Relationship Management (CRM), Multi-Channel Marketing, Agile Methodologies

Experience

CRM and Digital Channels Lead, Commercial International

Alexion Pharmaceuticals, Inc.

2023-9 - Present · 3 yrs 1 mo

Barcelona, Catalonia, Spain

Consultant

Freelance

2022-9 - 2023-7 · 11 mos

Expert CRM Consultant specializing in helping companies build and scale their CRM capabilities. With a focus on optimizing CRM processes and implementing effective solutions, I work with clients to drive revenue growth and improve customer satisfaction. From designing custom workflows to training teams on new tools, I am passionate about helping businesses unlock the full potential of their customer data.

Manager

Vista

2011-2 - 2022-7 · 11 yrs 6 mos

Barcelona y alrededores, España

Vistaprint is a global e-commerce leader in B2B and B2C printed products generating + $2.5BN of annual revenue with 30 million customers worldwide. During my 11 years tenure I held high impact roles in Analytics and CRM. In my last role in CRM and Personalization I contributed to building the foundations of the team from 2020. Leading a team that developed, tested and successfully launched data products (industry segmentation, foundational customer reporting, lifecycle segmentation) and influencing stakeholders across marketing, product and pricing to implement data-driven strategies to increase significantly the LTV of customers.

Customer Insight Senior Analyst

The Children's Society

2008-9 - 2010-12 · 2 yrs 4 mos

London, Reino Unido

Non-profit British organization that focuses on supporting annually 180k vulnerable children and teenagers in the UK. In my role as a senior analyst in the Data department I built the targeting strategy, performed campaign testing, reporting results and learnings to senior management.

Senior Consultant

Boston Consulting Group (BCG)

2007-1 - 2008-7 · 1 yr 7 mos

España

BCG is one of the Big Three top management consulting firms by revenue. I worked as a senior consultant in the banking industry focusing on customer segmentations, forecasting and analysis of customer purchase patterns to identify business opportunities.