Moïse NSHIZIRUNGU

● Leading business development and growth initiatives for a people development firm focused on HR systems, compliance, and workplace performance ● Driving go-to-market execution for the L.A.W App, an AI-powered labor law platform, positioning it as a practical tool for faster, more accurate HR and compliance decision-making ● Building and managing strategic partnerships with institutions, associations, and SME networks to expand product adoption and generate qualified business opportunities ● Executing targeted outreach and client engagement strategies across segmented markets to improve lead quality and conversion ● Developing commercial messaging that translates HR services into clear business outcomes, including reduced legal risk, improved staff performance, and stronger organizational systems ● Integrating digital product adoption with consulting services by using the L.A.W App as an entry point into HR audit, policy review, and capacity-building engagements ● Managing the full business development cycle including prospecting, pitching, partnership discussions, and early-stage deal structuring. ● Supporting growth strategy development across acquisition, retention, and monetization for both digital and service offerings

● Lead SEO strategy and digital growth for e-commerce and technology companies. ● Optimize product pages, category structures, and overall e-commerce performance. ● Create high-converting product content and scalable content systems. ● Increase search visibility, keyword rankings, and organic traffic. ● Structure and improve digital platforms for better user experience and conversion. ● Develop professional business assets (company profiles, listings, marketing content). ● Establish brands as trustworthy providers in competitive technology markets.

Overseeing governance, strategy, and compliance at WeCare Foundation, a mixed-benefit organization dedicated to improving patient care, supporting vulnerable families, and advancing sustainable community empowerment across Rwanda. Responsible for ensuring accountability, ethical operations, and alignment with the Foundation’s long-term mission and impact goals.

● Social media planning, strategy and execution ● Content ideation and direction (copy and visuals) ● Deep brand positioning, messaging, and voice creation ● Campaign design tailored for multiple platforms (Instagram, LinkedIn, X, Facebook) ● Multilingual communication policy (English and Kinyarwanda ● Adapted content optimized to perform and deployed as advertisement ● Leadership in matching mission, imagery, and marketing voice to CareConnect's core values ● Overhauled website content and SEO structure to enhance UX, elevate organic rankings, and improve conversion paths for booking inquiries. ● Managed Google Business Profile & review engagement processes—responding to feedback and amplifying CareConnect’s reputation as Rwanda’s leading caregiving platform.

● Fostered business growth and forged impactful partnerships. ● Oversaw digital marketing campaigns, aligning them with client needs and optimizing effectiveness. ● Recruited and onboarded 250+ Rwandan MSMEsfor the Digital Launchpad Program. ● Guided team membersin using Bitrix24 (CRM Automation tool) and transitioning to Teamwave. ● Managed all Rwanda-based operations,steering the team towardsstrategic objectives. ● Provided continuousfeedback, identifying areas of improvement and offering targeted support. ● Led effortsto acquire new clients, expanding the customer base and driving revenue growth. ● Assisted in expedited website development for high-priority clients using WordPress.

As a Digital Marketing Specialist, I played a crucial role in empowering SMEs with digital tools and strategies to enhance their online visibility and drive business growth. My key responsibilities included: ● Developed and implemented customized digital marketing campaigns, improving brand awareness and customer acquisition. ● Trained SMEs on digital tools and platformsto boost online presence. ● Created and optimized client websites, ensuring seamless user experience and SEO best practices. ● Served asliaison between company and clients, maintaining strong relationships. ● Evaluated campaign effectiveness, making data-driven recommendationsfor improvement. In this role, I combined my passion for digital marketing with my commitment to helping small and medium-sized enterprises in Rwanda succeed in an increasingly competitive online landscape.

Launched a Rwandan State of the art service marketplace app connecting technicians with customers. Defined product vision and go to market strategy; negotiated partnerships with 50+ local service businesses. Achieved rapid user growth (increased app sign ups by 80% in 6 months) ● Oversaw a cross functional team of designers and developers. ● Drove content strategy and social campaigns that boosted brand awareness by double digit percentages. ● Designed User centric customer journeys and UI to enhance user experience. ● Managing Overall Startup Operations

● Developed digital strategies, including SEO and social media campaigns. ● Integrated payment solutions (Flutterwave, Afripay) for clients. ● Launched 12+ client websites and mobile projects, integrating WordPress and CRM tools.