Novendy Kwichandra

Strategic Thinking - Executing - Evaluating - Improving Thinking: • Collaborate with account to Take Client's Brief, Data Gathering, Multiple Analyzing on Business, Brand, and Consumer's Aspect, formulating Marketing and Brand Strategy, managing communication key messages, formulating Communication Channel Strategy. • Being Responsible in assuring the high quality of the presentation, making sure all contents from all departments involved (Creative, Digital, Media, PR) are in the same platform and direction. • Presenting the presentation to the Client. Executing & Evaluating: • Providing strategic consultation on the challenging issues faced by clients. • Continuously track and analyze client's industry, competitor's movement, and consumer's trend to find valuable insight and new strategy needed to improve the communication strategy. • Monitor the on-going campaigns, progress report, KPI measurement, and study the details to improve in the next activation. • Lead internal meeting, present strategic learning and direction to all departments Improving: • Sharpening the quality of brand and marketing knowledge. • Applying new concept in the fittest business environment of the client

• Brand research: conducting research on target audience, to know the SWOT of the brand from customer’s trend, on market/industry to know the size, growth, threat & opportunities, on competitors to know existing brand’s performance. • Strategy Formulation: Analysing research’s result to make brand strategy to win the competition. Including the marketing strategy of STP (segmentation, targeting, and positioning) of the brand. • Brand architecture: Developing brand and product’s organization to maximize brand expansion. • Communication Platform & Roadmap Strategy: Developing the concept, type, & direction on which the thematic and tactical communication campaign will be rolled out. • Packaging Strategy: Developing visual system for oneness in packaging and all brand related collateral. • Media Guidelines: Developing the alignment to the brand strategy of media channel’s usage, on & offline. • Developing IMC plan through strategy of ATL, BTL, Social Media, Websites and measure KPI • Turning all the campaign strategy into a yearly calendar activity, socializing, and monitoring the progress. • Managing effectiveness of the Budget of Brand Department. • Approving all brand essential design (Packaging, merchandising, ATL & Digital Materials). • Giving training in Brand & Product knowledge to internal and new employee. • Managing new & existing product development project (cross departmental team collaboration with Production, QA, Legal BPOM and MUI, Internal Designer, Kitchen Applicators (chef), sales, logistic and promotion. • Conducting small field research, data gathering and analysing, SWOT strategy, and marketing plan for bakery category. • Analysing research on market dynamics, competitor’s movement, consumer’s trend, monthly sales performance, and promotional event. • Analysing effectiveness of ATL,BTL, Social Media. • Market Visit.

• Helping with daily activities of audit phases and reviewing monthly report. • Analysing and presentating Monthly Audit Report to Audit Manager. • Making procedural improvements with related department.

• Collecting, Analyzing, Verifying, mapping into account, and posting into SAP System all the entries made. • Analyzing Budget VS actual OPEX. • Recalculating and Verifying all the expenses made throught its approving process by the authorization limit. • Help assistant manager make Budget analyzing including Q and A to be reviewed and answered by Overseas Branches. • Help assistant manager to reviewed HR Manual and Employee handbook for the Overseas Branches.