natalie davis

Created marketing strategies and delivered award winning ATL, digital and live experience youth marketing campaigns to achieve 300% YOY customer growth from a previously declining market share in the Youth, Tertiary, Graduate & Starting Out customer segments. Managed 2x Segment Executives.

* Establishing marketing programmes to increase customer engagement and NPS with SMEs: * Leading the Spark Lab (www.sparklab.co.nz) business experience programme. Driving the evolution from an events series into a knowledge and capability programme aiming to unleash the potential in all NZ businesses. Included: * strategic planning, partner negotiation and management * leading cross-functional team * development and launch of internal and external brand awareness campaign with a strong emphasis on digital and social channels * creating value-added propositions, offers and experiences for Spark Business customers * sales engagement and training * Establishing business customer lifecycle programme to improve loyalty and retention.

Marketing and business development advice to Senior Executives and Business Owners across the training, travel, design, legal and pharmaceutical industries.

* Responsible for leading the Brand Marketing and Customer Experience team to develop, execute, and measure national relationship brand marketing and customer experience programs. * Ensure St John remains NZ's Most Trusted Charity and work with strategic partners and regional teams to showcase our connection with NZ people and communities throughout their life. Includes: * Strategic brand management and activation * Transformation of end-to-end customer experiences with digital focus * Corporate partnership relationship management and growth

* Secondment role to manage the Market Development and Insights team at Spark Digital (formerly Gen-i). The team is responsible for the development of rich, actionable, insights and analysis to help inform customer inspired decision-making. Included is: * customer research programme (FWD_ Voice) * customer and market analysis and reporting * market management and planning including transformative customer programmes

Responsible for designing market strategies and identifying profitable opportunities that get to the heart of NZ's biggest commercial & multinational businesses. Led the transformation & development of customer research programme away from out-of-date methodologies to stand up an online B2B customer research panel. Resulted in a vastly improved customer experience and smarter more actionable insights that informed business strategy, product, customer and go to market initiatives.

Developed new consumer segmentation model and definitions based off quant and qual behavioural analysis. Drove adoption into product and portfolio management teams. Created customer marketing plans to improve growth in underperforming High Value and Wealth consumer markets.

* Creating and delivering B2B marketing programmes covering the whole marketing mix that successfully repositioned Minter Ellison as a top-tier trans-Tasman law firm. Included: * Key Client Management programme * Practice Development planning and marketing plans * Media relations and PR * Working with design agencies and delivering integrated marketing campaigns * Sponsorship and event management * New website redesign and launch

Permanent and temporary administrative and PA roles in NZ and London at major organisations including Forsters (commercial law firm), Harbottle & Lewis (media & entertainment lawyers), Baldwins (intellectual property lawyers), The private office of independent publisher Felix Dennis (titles include Maxim magazine) & Minter Ellison Rudd Watts (commercial law firm) Plus, front of house usher & merchandise salesperson at Starlight Express

* Developed and led the implementation of strategic marketing programmes: * Go to Market business lead for priority initiatives. Led cross-functional team of 20+ across marketing, product, pricing, sales, service, commercial and international partners to launch NZ's first aggregated SaaS application marketplace in just 5 months. * Established marketing automation and acquisition programme. * Designed business market segmentation model resulting in organisational realignment in line with market needs. * Senior lead driving understanding and adoption of customer insights and market opportunities into brand, product, proposition, marketing and sales programmes.