Nana Serwah K.
Founder + CEO @ BookAfrica
About
Experienced professional with global exposure in consumer (retail, tech + discretionary) and management consulting industries. Adept at leading cross-cultural and cross-functional teams on strategy, finance, market research and business development engagements for multinational and indigenous clients. Proven ability to leverage operational and strategic experience, combine internal and external data to forecast and build business cases, and assess and optimize new markets for growth opportunities. Global experience across Asia, Europe and Sub-Saharan Africa. Outcome-oriented and driven self-starter with a blend of creative and analytical skills.
United States
New York
Management Consulting
Strategy, Market Research, Business Development, Business Strategy, Strategic Planning, Fashion, E-commerce, Mergers & Acquisitions, Marketing, Retail, Financial Modeling, Analysis, Marketing Strategy, Consumer Insights, Forecasting, Business Planning, Financial Analysis, Project Management, Data Analysis, Emerging Markets
Experience

Board Member
The Farai Cheryl Shonhiwa (FCS) Foundation is making a difference in the world . . . One African woman at a time. Join us to support the higher education of dynamic African women committed to furthering the continent’s progress.

Managing Principal
ANP Group
ANP Africa Group was founded to build enduring, industry-defining African companies that generate value and create lasting impact for their customers, employees and investors. ANP Africa Growth translates proprietary strategic insights - arising from underserved global markets and underleveraged local resources - into viable commercial opportunities on an opportunistic basis. Through ANP Africa Advisory, two decades of experience building, operating and advising, along with an extensive network of experienced professionals, is leveraged to partner with talented management teams, global investors/capital allocators, NGOs and governments to define and implement strategy to grow, strategically invest, optimize costs and drive measurable value for stakeholders. ANP Africa Advisory projects are staffed by capable, flexible team members with the appropriate experience and expertise, local context, and hard and soft skill sets. ANP Africa Growth translates proprietary strategic insights - arising from underserved global markets and underleveraged local resources - into viable commercial opportunities on an opportunistic basis.

VP, Business Operations + Strategy
Fandom is the world’s largest fan platform where more than 315M unique visitors per month immerse themselves in imagined worlds across entertainment. Fandom also has a direct-to-consumer subscription business with more than 8M registered users, and an e-commerce retailer, Fanatical.

Managing Principal
NKx Global
New York, NY
Independent or small-team strategy engagements across several different industries and geographies. Project coverage includes: international expansion and optimization, strategy, market research & competitive analysis, finance & strategic planning, and business development. Project examples include: • Innovation/growth strategy project for digital consumer media company looking to expand revenue streams and diversify audience. Designed and performed feasibility assessments, built financial models to size opportunities, and presented recommendation and business case to company steering committee. • Sales strategy and customer segmentation for global information services provider serving consumer and financial services companies. Analyzed industry trends for high-growth opportunities, identified 30+ target companies, and redesigned sales and marketing process to convert them. • Led post-acquisition North America market sizing and go-to-market plan for $151M buyout of Dutch-based textile manufacturer, including multi-country market research study, customer segmentation and profiling, retail partner assessment, and financial projections. Presented entry/channel development strategy to company board. • International product offering and customer service organization benchmarking for global tech company; findings used by client to build global offering by region and plan workforce according to best-practice and competitive insight. • Three-country emerging market assessment and entry strategy for Japanese cardiothoracic equipment manufacturer. Included market sizing, competitive analysis, procedure forecasting/disease prevalence review, regulatory profile and influencer insights, allowing client to enter two of three markets in a more competitive position.

Founder
5th + Quansah
Upscale e-commerce site serving Nigerian market with international apparel and accessories. • Managed day-to-day operations, general strategy and merchandising for 5th + Quansah, an upscale e-commerce retailer for the Nigerian market. • Conceptualized/supervised website build with third-party contractors; managed relationships with apparel brands; financial and merchandise planning; managed inventory, consignment, and drop-ship agreements. • Operational oversight including navigation of Nigeria customs and supply chain, pricing, marketing, relationships with luxury, lifestyle, PR, business companies; managed Lagos-based pop-up shop strategy • Partnerships included: Lagos Fashion & Design Week (LFDW), Fine & Country Real Estate, Genevieve Magazine, Hello! Nigeria, Moet & Chandon, Lagos Motor Boat Club, Didi Museum and more.

Summer Consultant
New York, NY
• Conducted primary/desktop research on international financial regulation; synthesized and presented opportunity/findings; designed web-based financial products serving end-user pain points • Worked with US-based automotive parts company in preparation for board meeting preparation, reviewing/analyzing threat of China-based low-cost competitors
Nana Serwah K.'s Contact Information
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