Nivedita Kudyadi

Marketing | Brand Positioning| Digital | Creative | ATL | BTL |PR | Brand Communication| Media |Budgeting| Business Development | Client Relations | Account/Territory Management | Market Research | Presentations | Strategic Planning | Social Media | New Launches | Competition Mapping Strategize, conceptualize and execute annual online and offline plans for Advertising, PR, Digital, events and exhibitions. Appointing respective agencies as per the plan ensuring cost effectiveness across media buying. Ability to deliver effective campaign management through deep understanding of demand generation, pipeline management, and lead to opportunity creation. Maintain favorable image of brand by ensuring adequate media coverage Review & Implement Advertising, Branding & Public Relations Strategy to increase Consumption & Enhance Density. Drive adoption of digital marketing advocacy by planning and leading execution for different Jewelry Categories. Plan and implement digital campaigns, content plans, calendars based on seasonality, offers, brand campaigns, new product/store launches employing best practices and analytics to drive revenue, deliver maximum ROI, create brand affinity and retain brand loyalty. Manage display, video, mobile, social, search engine optimization (SEO), conversion rate optimization (CRO) and affiliate marketing space in conjunction with offline marketing strategies. Drive an e-commerce first approach by tying up with market places and various online partners to building strategic business partnerships On-boarding Corporate Clients for Gifting (HUL, Future Group, Radio Mirch, BCCL) for festive and R&R Programs Alliances with brands for leveraging Synergies for cross sales and monetization (Godrej Natures Basket, Ponds, Kaya, Enrich Saloon, Kotak Bank, HDFC, American Express), Drive Market Research across Customer, Category and Industry to draw insights on improving overall customer, brand & retail experience.

branding, marketing, business development, product marketing media planning digital ATL BTL research media buying

1. Research & Analysis as per prevalent market trends 2. Annual budget planning, develop channel/medium, strategy/approach to achieve annual sales targets 3. Pricing strategies for Channels 4. Develop pricing models on New initiatives on the channels 5. Develop client specific pitches, post evaluation analysis, new deal formats etc. for top clients 6. Revenue track and develop approach to maximize revenue

data analysis, business planning, starategy for brans, marketing