Nittaya Phuangburee

-Meet the potential clients in Modern Trade business and develop current partnership to meet mutual objectives together -Effectively set sales strategy to align with business goals and clearly interpret into actions with sales team. -Collaborate internal and external parties to execute company strategy by introducing product line up to the market, together with promoting branded in sale activities area. -Deliver sale and profit according to KPI set up (240 mb sale revenue per year) by analyze core product value and channel opportunities, also listing in new product to the market with competitive price -Enhance Promoter team (155 people) efficiency by educate company and competitor's product knowledge, together with set clearly and practically direction what to focus on each campaign or periods.

-To proactively develop channel category by seeking opportunities through promotion, product, demand. Accomplished sales growth in Air condition +230% vs LY in 2019. -Strategized and present business planning to the management team and assigned channel. Develop new opportunities sales channel according to client focus. Accomplish sales growth air purified in Lotus market place +288% vs LY in 2023. -Effectively planning and controlling PSI in the company by introducing counter measure to catch up PSI figure. -To negotiate possible promotion space, sales activities expense to increase revenue Microwave oven during seasonal period +5% (Nov 22 - Jan 23) -Executed sales activities and nationwide campaign and brand awareness space from the company into the stores. -Weekly market visits to see competitors movement and market trends. Along with ensuring shop front operations and PCs run smoothly and effectively.

10 years experience as merchandise planner in apparel department and buying manager in sporting goods.

- To ensure the weekly sale forecast is delivered by monitoring and taking action to improve the sale performance. - Provide promotion performance analysis and complete market, together with competitors’ analysis to understand customers and feed into category strategy plan. - Weekly analyze and provide the trading performance analysis to the management team, and also monthly and quarterly summary analysis report - Effectively control margin after having promotion to ensure delivering the target margin periodically. - Weekly monitor and provide the analysis of stock life cycle to find the exit plan for inactive and old items.