Nitish Kumar

- Owned website P&L - Shopify store operations — product listings, collections, merchandising, and on-site optimization. - CRO initiatives to increase AOV, boost prepaid orders, and reduce COD/RTO rates. - Website promotions, discounting, and seasonal sales campaigns. - Partnered with SCM for forecasting, WOS planning, and inventory optimization. - Applied data-driven insights (RFM, funnel analysis, dashboards) to optimize marketing spends and performance. - Automated CRM journeys and retention campaigns across Email, WhatsApp, SMS, and Web Push. - Collaborated with tech, design, and affiliate teams to launch features, loyalty programs and co-marketing initiatives.

• Conversion Rate Optimization (CR) • Discount Strategy • COD Order Management • AOV Growth • Website Sales & Promotions • Data-Driven Decision-Making • Cost & Inventory Management • CRM & Customer Retention • Cross-Functional Leadership

• Planning and execution of Retention campaigns. • Created and Launched Automated Journey and Broadcast messages (WhatsApp/E-mail/sms/Webpush/Onsite. • Kept records of repeat customers and their LTV. • Segmentation and Web Personalisation • RFM Analysis and activation of Lost and hibernating customers. • Made cohort and did its analysis. • Did A/B testing and surveys to know the response • Affiliate - Onboarding new partners, Running campaigns, Tracking performance, Validate invoices • Tracking campaign performance across all channels, CAC Analysis, and Product Sales Analysis, maintaining MIS

• Provided monthly marketing demand and target plans. Setting up and launching Email, SMS, WhatsApp and web push for one-time campaigns and automated journeys. • Made customer cohort and did its analysis. Made segments and did A/B testing for more customer retention which helped in the increase of the customer database to 25% and Subscribers to 15% each month. • Managed website and was Responsible for designing and analyzing marketing insights, that helped maintain positive unit metrics and good ROI. • Managed website by Auditing, listing, pricing, and offer updates on Shopify and was responsible for its smooth performance. • Generated dashboards, tools, and templates to communicate findings and presented measurable recommendations which helped google pay campaigns to perform from below 1 ROAS to 2+ ROAS and Cred Rewards campaigns from an average ROAS of 1-2 to 3- 4. • Onboarded and Managed partnerships by collaborating with business partners/Vendors - Cred, Google pay, Phone Pay, SSG, etc which contribute 60% of total website-driven revenue. • Managed Flipkart and Cred store marketplaces by listing new products, Pricing, Cataloging and inventory also Created and Managed Flipkart Ads.

• Client Serving • Checking Creatives and ensuring whether they follow standard IAB format. • Assigning and monitoring the real-time ads through DCM

Motihari