Nitin Poojary

Lead - Brand Partnerships and Digital Monetization @ Swastik Stories

About

With over 16 years in the media industry, I have always believed that media ad sales is about creating stories that connect brands with audiences in meaningful ways. Throughout my career, I have had the opportunity to build strategic partnerships and integrated campaigns.During my tenure at Sony Pictures Networks India, I had the privilege of bringing several high-impact initiatives to life from creating an exclusive programming block for LEGO's 90th Anniversary, to facilitating Naruto's first licensing and merchandising collaboration in India, and leading large-scale on-ground activations that engaged over 100,000 consumers across Tier 2 and Tier 3 markets.Over the years, I have partnered with leading brands including HUL, P&G, Asian Paints, Quick Heal, Pidilite, Colgate, Marico, Kellogg's, L'Oréal, Vodafone, and many others. From advertiser-funded programming and branded content to custom integrations and high-impact media solutions and inventory, my focus has always been on helping brands stand out and create meaningful audience engagement.Beyond work, I'm an avid traveler and a passionate cricketer. Both have taught me invaluable lessons in teamwork, adaptability, resilience, and the importance of continuously learning from every experience.

Country

India

City

Mumbai

Industry

Broadcast Media

Skill

Facebook Ads Manager, Licensing Agreements, Branding & Identity, Pitch Development, Media Solutions, Campaign Tracking, Content Monetization, Lead Management, Branded Content Development, Strategic Media, Strategic Partnerships, Artificial Intelligence (AI), Strategic Account Growth, Ad Development, Sponsorship Development, Experienced Traveler, Internal Financial Reporting, Revenue & Profit Growth, Brand Licensing, Leveraging Strategic Partnerships

Experience

Lead - Brand Partnerships and Digital Monetization

Swastik Stories

2026-3 - Present · 7 mos

Mumbai

Excited to be leading Brand Solutions & Digital Growth at Swastik Stories. In this role, I focus on building scalable monetization frameworks across YouTube, FAST, and digital platforms. Driving strategic brand partnerships and advertiser integrations across premium mythology-led IPs. Working at the intersection of storytelling, distribution, and revenue growth. Passionate about transforming culturally rooted narratives into global digital brands. Building sustainable growth models that balance creativity with commercial impact.

Manager - Ad Sales

Sony Pictures Networks India

2017-11 - 2025-7 · 7 yrs 9 mos

Mumbai

Led strategic ad sales and integrated brand partnerships across Sony Pictures Networks' portfolio, driving revenue through sponsorships, branded content, and advertiser-funded programming. Partnered with leading brands including HUL, P&G, Pidilite, Asian Paints, Colgate, Marico, L'Oréal, Vodafone, and Quick Heal to deliver innovative, high-impact campaigns across television, digital, and on-ground platforms. Successfully executed marquee projects such as LEGO's 90th Anniversary collaboration, India's first Naruto licensing partnership, and large-scale consumer activation programs, while working cross-functionally to create commercially successful media solutions.

Senior Executive - Sales Co-ordination

Sony Pictures Networks India

2009-11 - 2017-10 · 8 yrs

Mumbai Area, India

Co-ordination with Pan-India region co-ordinators and sales team for commercial bookings for Channel SET, SETHD, SETUAE & SIXHD for IPL

Associate

First Advantage India

2008-11 - 2009-11 · 1 yr 1 mo

Mumbai Metropolitan Region

First Advantage has been a pioneer in the Indian background screening industry and offers a range of background checks, designed to mitigate the risk to the clients in their association with employees and prospective employees. Associate - Report Writer