Nitin Pai

CMO and Chief Strategy Officer @ Tata Elxsi

About

I am passionate about building and scaling business in the design and technology industry. My career spans Design, Business Strategy, Product and Technology Marketing, and incubating new businesses. Alum of BITS PILANI, IIMB and INSEAD. Design thinking has been an integral part of what I have been doing for the last 25 years, and well before the word become fashionable. As an engineer who started in design, moved into a technology + business role, then incubated and grew a design business that is among the largest design houses in the world, and spent the last decade and more in leading global marketing and strategy for technology services across industries, I enjoy applying design-led thinking strategically to impact brands and businesses.

Country

India

City

Bengaluru

Industry

Computer Software

Skill

Strategy, Integrated Marketing, Product Management, Business Alliances, New Business Development, Product Marketing, Pre-sales, B2B, Go-to-market Strategy, Start-ups, Competitive Analysis, Strategic Partnerships, Marketing, Product Development, Cross-functional Team Leadership, Mobile Devices, Business Development, Team Management, Business-to-Business (B2B)

Experience

CMO and Chief Strategy Officer

Tata Elxsi

2019-11 - Present · 6 yrs 11 mos

Bangalore

SVP - Strategy & WW Marketing

Tata Elxsi

2014-7 - 2019-11 · 5 yrs 5 mos

Bangalore

Head global marketing and corporate strategy. As head of global marketing, have been responsible for repositioning Tata Elxsi as a unique and differentiated design-led company, with industry leading market valuation and perception. Have led branding, product marketing and business development for a portfolio of IP and solutions including Autonomai - Tata Elxsi’s driverless car platform, and Falconeye - an industry leading suite of automation solutions for the broadcast and new media industry. As head of corporate strategy, I help the company develop business and market strategies, steer business units and the company in select verticals and markets, and drive strategic partnerships and ecosystem development to strengthen our service portfolio, value proposition and positioning in the market.

VP - Marketing

Tata Elxsi

2005-4 - 2014-6 · 9 yrs 3 mos

Bangalore

Led global marketing, media relations, communications and GTM strategy

Head - Design Business

Tata Elxsi

1999-4 - 2005-3 · 6 yrs

Bangalore

Incubated a new business line for ID and design services. Led delivery, operations, business (as with all start-ups) from 1999 to 2005...grew this to India’s (and now Asia's) leading design house.