Nithin D.
Head of Marketing & Digital Transformation @ The Plank Architecture & Interiors
About
Head of Marketing & Digital Transformation | Growth Strategist | Automation Expert A forward-thinking Marketing & Digital Transformation Leader with a track record of driving brand growth, optimizing digital processes, and increasing revenue. With expertise in the construction and interior design industries, I specialize in strategic marketing, automation, and lead generation, ensuring seamless customer journeys and high conversion rates. Currently leading marketing, sales enablement, and digital transformation at The Plank Architecture & Interiors, I have successfully: • Revamped marketing strategies through Google Ads, Meta Ads, SEO, and content marketing, increasing inbound leads. • Integrated and automated CRM systems, streamlining lead management, sales workflows, and internal communication. • Digitized operational processes, replacing traditional methods with data-driven, automated solutions that enhance efficiency. • Optimized customer engagement using WhatsApp API automation, email marketing, and AI-driven messaging triggers. • Collaborated with executive leadership to drive business growth through strategic sales initiatives and market expansion. I am passionate about bridging the gap between technology and marketing, helping businesses scale through automation, digital-first solutions, and innovative growth strategies.
India
Chennai
Architecture & Planning
Facebook Ads Manager, Presentation Skills, CRM Software, Online Marketing, Social Media Marketing, Digital Marketing, Zoho CRM, Strategic Planning, Sales, Oral Communication, Customer Service, Appointment Setting, Lead Qualification, Customer Satisfaction, Customer Relationship Management (CRM), Zoho, Negotiation, Marketing Management, New Business Development, Sales & Marketing
Experience

Head of Marketing & Digital Transformation
Chennai, Tamil Nadu, India
•Developed and executed comprehensive lead generation strategies through Meta Ads and Google Ads, increasing inbound inquiries. •Spearheaded CRM integration and automation, streamlining workflows and enabling seamless lead nurturing via automated email and WhatsApp triggers. •Managed marketing content creation, including graphic design, video production, and social media strategy to enhance brand visibility. •Led the SEO strategy to optimize the website for increased organic traffic. •Implemented digital transformation initiatives, converting paper-based processes into automated digital workflows with approval systems. •Designed and managed website content to ensure engaging, high-quality user experience. •Sales Enablement: Personally validated leads, managed client interactions, created customized quotations, and occasionally closed high-value sales. •Directly collaborated with the CEO on strategic growth initiatives, exploring new technologies and business opportunities. •Trained and onboarded new employees, designing customized workflow automation for different departments. •Negotiated with external software and service providers for company growth and operational efficiency. •Developed WhatsApp API triggers and marketing templates for enhanced engagement and conversion. •Played a key role in the company to customize & automate the entire process as per the company’s standard procedures for most of the Zoho apps like Zoho CRM, Zoho Desk, Zoho SalesIQ, Zoho Forms, Zoho Social, Zoho Projects, Zoho Sites, Zoho Recruit, and others which helped the transformation of the company completely digital.

Business Development Executive
Chennai, Tamil Nadu, India
• Cultivated and maintained strong client relationships by identifying needs and recommending tailored products and services, resulting in increased referrals. • Developed and executed multi-channel marketing campaigns, leveraging social media, email marketing, Meta Ads, and Google Ads to drive engagement and sales. • Led the customization and automation of business processes across multiple Zoho applications, including Zoho CRM, Zoho Desk, Zoho SalesIQ, Zoho Forms, Zoho Social, Zoho Projects, Zoho Sites, and Zoho Recruit, enabling a seamless digital transformation.

Sales And Marketing Specialist
Chennai, Tamil Nadu, India
•Developed and implemented sales and marketing strategies to increase brand awareness and drive sales growth. •Analyzed sales data to measure the effectiveness of marketing efforts and identified opportunities for improvement. •Managed the company's website and social media accounts, ensuring that content is engaging, up-to-date, and relevant to the target audience. •Collaborated with the HR department to recruit and onboard appropriate employees for the sales and marketing team, including developing job descriptions, screening resumes, conducting interviews, and making hiring recommendations. •Organized and prepared the annual report, including gathering data on sales and marketing performance, drafting the report, and presenting it to the team.

Project Engineer
Fabrick Design Studio
Chennai, Tamil Nadu, India
•Co-founded Fabrick Design Studio in collaboration with an interior design Architect as the company’s site engineer and worked on multiple small scale projects. •Directly involved in designing the layouts and rendered images for the project using AutoCAD and Sketchup. •Played a key role in the planning, monitoring and execution of the construction projects and ensured completion of projects in a timely manner. •Analyzed the project's estimated budget and provided the most cost-effective solutions to the clients. •Effectively managed the development of the projects and maintained proper documentation of the legal, planning and financial sections of the project. •Handled the overall inventory process for the projects and provided proper cost-of materials estimate and bills to the clients. •Played a significant role in collaborating with contractors and clients as the on site engineer for the projects. •Directly involved in interpreting the technical details of the project layouts to the contractors and ensured productivity in the project site.

Site Civil Engineer
Devan Builders
Chennai, Tamil Nadu, India
•Involved in overseeing the complete construction of a custom residential project covering a range of two blocks. •Directly collaborated with the structural engineer, management and clients regarding the progress of the project. •Provided technical and administrative assistance to the personnel involved in the construction project as the site engineer. •Performed regular inspections of the structural building components including reinforced concrete. •Maintained complete documentation for the labour and inventory resources of the project. •Performed cost-to materials calculations and reports on a regular basis. •Studied the project layouts and interpreted its technical details to the personnel involved in the project.

Site Civil Engineer
Chennai Area, India
•Worked on a medium scale residential project. •Maintained daily progress of the project and ensured quality assurance by regular supervision of all aspects of the construction project. •Provided technical clarifications of the approved project drawings to the personnel in the project. •Conducted multiple inspections ,field surveys and maintained complete inventory for the project. •Was involved in marketing for the company along with photography.

Engineering Trainee
Creative Structures Consultancy
Thiruvananthapuram Area, India
• Worked on low-rise villa project involved in structural design, project planning and cost estimation for the project. • Independently managed site work in coordination with the design office.

Assistant Project Engineer
Sudhin Fabricators
Chennai Area, India
•Worked on many challenging steel erection and fabrication jobs by being directly involved in initial planning and coordination with the factory while maintaining strict quality standards for the end product.

Freelance Photographer
Nithin Daniel Mathew Photography
Chennai Area, India
•Worked on various corporate events, weddings, concerts & other photography projects and won accolades/awards. •Participated in numerous photo-walks conducted by The Chennai Photowalk and Chennai Clickers & Trekkers. •Worked on multiple product photography, editing & designing projects for various clients.

Intern
Highways Department, Government of Tamilnadu
Chennai Area, India
• Involved in the construction and design of a “Foot over bridge with escalators project” • Underwent onsite training for construction and installation of foundation piles and fabrication methods adopted in the project.

Intern
Times of India
Chennai Area, India
A two week training programme where I learnt to report and edit stories, write reviews and news features and design colourful, reader-friendly pages.
Nithin D.'s Contact Information
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