Nishma Patel Robb 🪩⚡️

Nishma Patel Robb 🪩⚡️

Founder & Chief Executive Officer @ Unmissable

About

Invisible to Unmissable.I make people, brands and businesses impossible to ignore. By design.Brand and AI as the levers. On a mission to help 1 million UK women find financial freedom through AI fluency and visibility.A decade at Google UK leading brand and reputation. Think With Google. The Doodle. Year in Search. The Bard launch. Digital Garage and over a million people trained, most of them women.At fifty I walked away. To find out what I could build without the badge.Three things, all laddering to the same mission:→ Unmissable. Brand and AI advisory for founders, leaders and brands who refuse to be overlooked.→ Glittersphere. The community for ambitious women getting AI-fluent with 'Switched On'→ Hera. UK's first female-focused video podcast network, co-founded.Past President of WACL. President of the History of Advertising Trust. Named one of Campaign's Trailblazers. Fellow of the Marketing Society, the IPA and the RSA. Stand-up at The Comedy Store.I'm a truth slayer. Straight talk on business and life. Sequins to boardrooms. Sweary when it matters. Done watching brilliant people stay invisible while the loud get all the airtime.Speaking, advisory and workshops at nishma.co. Writing at substack.nishma.co.Videos on YouTube @nishmapatelrobbFun on Insta @nishinoshP.S. Beige doesn't change the world. Sparkle does. 🪩

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Personal Brand, AI for Personal Branding, Creator/Partner Strategy, Artificial Intelligence (AI), Workshops, Motivational Speaking, Podcasting, Branding & Identity, Start-up Leadership, Keynote Speaking, Creator Economy, Employer Branding, Social Media Communications, Dynamic Speaker, Media Relations, Event Management, Hosting Events, Brand Management, Reputation Marketing, Reputation Management

Experience

Unmissable

Founder & Chief Executive Officer

Unmissable

LinkedIn
2026-1 - Present · 8 mos

Greater London, England, United Kingdom

Advisor to founders and C-suite: human storytelling + AI that build trust → revenue and opportunities. Unmissable is an advisory for founders and leaders who want trust-first personal and business brands that grow. I combine rebellious storytelling with practical AI to turn resonance and reach that puts you in rooms where trust turns into pipeline, partnerships, press, deals and revenue. Expect crisp positioning, story you’ll actually use, simple creation workflows, and distribution that gets you in the right rooms. I’ve spent three decades in brand and media (last ten at Google as a senior brand leader), launching major AI initiatives and leading teams and campaigns at scale. Now I work directly with you to go from invisible → unmissable → trusted, and to measure what matters. Outcomes Pipeline and revenue growth; high-leverage opportunities (stages, press, partners); faster creation via AI, minus the corporate gloss.

Glittersphere

Founder, CEO and Chief Sparkle Officer

Glittersphere

LinkedIn
2024-5 - Present · 2 yrs 4 mos

Greater London, England, United Kingdom

Where women practice being unmissable - events, community, and Spotlight stories. Glittersphere exists for women who’ve been hidden, underestimated, or simply overlooked. We create safe, energising spaces to try the unmissable version of yourself - practice sharing your story, presence, and visibility, and build your personal brand. Expect warm peer-to-peer accountability and sequins (always). You bring the quiet excellence; we help you try the bolder version in public - so you’re seen, heard, and paid. What you'll find: In-person gatherings to hear from inspirational women, intimate dinners to network and share stories - unapologetically and with audacity. Pop-up stages that turn community into courage. Spotlight interview series: remarkable women center stage to unpack reinvention, rebellion, and the moments that made them sparkle. Collaborations. Member led workshops. Cheerleading. Glitter, always glitter. Ethos: rules off, glitter on - kind, brave, and commercial (the goal is financial freedom!) Who's it for: Women founders, executives, creators and career shifters. Women who are rewriting the rules. Outcome: Confidence you can feel, a story people repeat, and a powerful personal brand that delivers momentum that shows up in your inbox and bank account. Expanded network via a community of like-minded brilliant women.

HERA MEDIA

Co-Founder

HERA MEDIA

LinkedIn
2024-9 - Present · 2 yrs

London Area, United Kingdom

The UK's first female-founded video podcast network. Closing the gender gap in podcasting. 80% of the UK's top 10 podcasts are hosted by men. 1 billion people watch podcasts on YouTube monthly. It's a $7.3bn industry. Women's voices are locked out. Our Solution HERA Network: Original premium video podcasts through a female lens. Major talent. Quality content. HERA Club: The first community for female podcasters. Training, mentorship, AI tools, brand partnerships, and fair revenue sharing. Proprietary AI Technology: Streamlining production, research, and discovery. Removing barriers so women create faster and smarter. Why This Matters Women will control 75% of discretionary spending by 2030, yet remain underserved in media. We're building the infrastructure female storytellers need to scale and get paid. My Journey After Google, I founded Glittesphere to help women build personal brands. But creation was only half the battle. With co-founders @Rosie Allimonos (ex-YouTube, Google) and @Kirsty Hunter (Emmy-winner, ex-BBC/Fremantle), we're building the platform women deserve. The future of media is female.

Spotify

CMO Advisory Council (Soundboard)

Spotify

LinkedIn
2023-11 - Present · 2 yrs 10 mos

Greater London, England, United Kingdom

Exclusive group of CMOs from premier brands engaging with Spotify to make the user experience better, and to explore advertising and creative opportunities.

History of Advertising Trust

President

History of Advertising Trust

LinkedIn
2023-11 - Present · 2 yrs 10 mos

United Kingdom

Google

Senior Director, Brand & Reputation Marketing

Google

LinkedIn
2021-11 - 2024-7 · 2 yrs 9 mos

London, England, United Kingdom

Google

Director Of Brand & Reputation Marketing - Google UK

Google

LinkedIn
2019-9 - 2021-11 · 2 yrs 3 mos

United Kingdom

Responsible for the Google brand and ads and industry marketing for Google and YouTube.

Google

Ads Marketing Director, UK

Google

LinkedIn
2017-11 - 2019-8 · 1 yr 10 mos

London, United Kingdom

Google

Head of Ads Marketing

Google

LinkedIn
2014-6 - 2017-10 · 3 yrs 5 mos

London, United Kingdom

WACL (Women in Advertising & Communications Leadership )

101st President (2023 to 2024)

WACL (Women in Advertising & Communications Leadership )

LinkedIn
2023-7 - 2024-6 · 1 yr

London, England, United Kingdom

As President of WACL, the body working to accelerate gender equality in the advertising and communications industry, my role was to lead the influential club for the second half of the organisation’s centenary year and into it's 101st year!

WACL (Women in Advertising & Communications Leadership )

Vice President

WACL (Women in Advertising & Communications Leadership )

LinkedIn
2022-7 - 2023-6 · 1 yr

London, England, United Kingdom

Vice President to Rania Robinson - July 2022 to June 2023

The Marketing Society

Fellow of The Marketing Society

The Marketing Society

LinkedIn
2015-5 - 2017-6 · 2 yrs 2 mos

Greater London, England, United Kingdom

I was honoured to have been appointed a Fellow of The Marketing Society in 2017 Being a Member of The Marketing Society can offer valuable networking opportunities with industry peers,allowing professionals to expand their professional connections and build relationships within the marketing field. Furthermore, The Marketing Society may provide access to exclusive resources, events, and educational opportunities that can enhance professional development and help individuals stay up-to-date with the latest trends and strategies in marketing. By joining The Marketing Society, professionals may also have the chance to engage in thought leadership and knowledge-sharing within the marketing community, positioning themselves as experts in their field and potentially boosting their visibility and reputation. Join Us >> https://www.marketingsociety.com/join

iProspect

Chief Client & Marketing Officer

iProspect

LinkedIn
2012-8 - 2014-4 · 1 yr 9 mos

London, United Kingdom

iProspect, the largest UK digital performance media agency, acquired I Spy Marketing in Aug 2012.

I Spy Marketing

Partner

I Spy Marketing

2012-3 - 2012-7 · 5 mos

London, United Kingdom

I Spy Marketing

Business Development and Marketing Director

I Spy Marketing

2011-3 - 2012-3 · 1 yr 1 mo

Covent Garden, London

Education

Queen Mary University of London

Queen Mary University of London

LinkedIn

Politics

1991 - 1994 · 3 yrs

Nishma Patel Robb 🪩⚡️'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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