Nishka Pahwa

Performance Marketing Manager @ Pegasus Real Estate

About

About me in a 🌰🦪 - Performance marketer obsessed with scaling brands, optimizing ROAS, and running (both ads & marathons) toward bigger goals. I don’t just run ads—I engineer growth. Whether it’s scaling e-commerce brands to new heights or cracking the code for high-quality leads at unbeatable CPLs, I thrive on making digital campaigns work harder, smarter, and faster. With years of experience in Meta and Google Ads, I blend data, strategy, and creativity to turn clicks into conversions and budgets into revenue. ROAS optimization? My favorite game. Ad fatigue? Not on my watch. 📊 What I do best: ✅ E-commerce Growth: Finding the sweet spot between CAC and LTV to drive sustainable scaling. ✅ Lead Generation Mastery: Not just any leads—the right leads, at the best possible cost. ✅ Creative Strategy: Because even the best targeting won’t work without thumb-stopping creatives. Digital marketing isn’t just my job—it’s what I live and breathe. And when I’m not optimizing ad campaigns, I’m training for my next marathon—because whether in marketing or on the road, I believe in pushing limits and going the extra mile. 🏃‍♀️ If you’re as obsessed with brands, strategy, and performance as I am, let’s connect. 🚀

Country

City

India

Industry

Marketing & Advertising

Skill

Social Media Management, Influencer Marketing, Marketing Campaign Plans, Advertising Campaigns, Paid Advertising, Advertising, Content Creation, Performance Improvement, Digital Marketing Agencies, Pay Per Click (PPC), Social Media Advertising, Ad Serving, Marketing Campaigns, Paid Search Campaigns, Microsoft Excel, YouTube, Display Advertising, Sales, Customer Satisfaction, Product Marketing

Experience

Performance Marketing Manager

Pegasus Real Estate

2025-1 - Present · 1 yr 9 mos

Dubai, United Arab Emirates

- Executed data-driven strategies for clients, achieving a 45% average ROAS improvement on Meta and Google Ads for businesses in Dubai. - Collaborated with creative teams to create effective ad creatives, optimise landing pages, and target audiences for maximum campaign impact. - Monitored ad performance, reducing CPL by 35% and enhancing lead generation quality for real estate parent firm. - Provided actionable insights through performance reviews, leading to a 20% revenue growth in three months.

Account Manager - E-commerce

Dooa Beauty

2024-1 - 2024-12 · 1 yr

Greater London, England, United Kingdom

Devising and improvising how and what to sell!

Digital Marketing Corporate Challenge - Digital Project Development

Cressive DX

2023-1 - 2023-3 · 3 mos

Guildford, England, United Kingdom

Part of a team for Msc Corporate Challenge where we worked with Cressive DX - Experts in Digital Brand Governance and SEO. Managed to run Google and Facebook Ads, in addition to also dive into Enterprise SEO and Digital Brand Governance.

Performance Marketer & Media Buyer

Blackcoffee.media

2021-9 - 2022-8 · 1 yr

Mumbai, Maharashtra, India

Creating & optimizing campaigns across the digital landscape Facebook and Google Ads thoroughly. Performing A/B testing & ROAS based optimization for Ecommerce clients & Lead Generation for lead focus clients. Became a Facebook Certified Professional Media Buyer in just 1.5 months of joining performance marketing forte. Trained new joiners thoroughly for Facebook Ads to take them onboard. Created and presented Audits & Media Plans for prospecting and onboarding clients.

Ecommerce and Advertising Specialist

Maharashtra Motors

2018-6 - 2020-7 · 2 yrs 2 mos

Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store. Listed products on Amazon, Flipkart, Snapdeal & Paytm Seller central platforms. Running sponsored ads on some high performing ecommerce giants like Amazon Seller so as to derive sales from push marketing. Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.

Digital Marketing and Content Creator

Zonedout Mediaworks & Entertainment Pvt. Ltd.

2020-5 - 2020-6 · 2 mos

Vadodara, Gujarat, India

 Researched and evaluated competitor marketing and digital content.  Contributed input toward reports detailing project updates, performance information and ongoing trends.  Studied target audience and business offerings to devise effective call-to-action copy.  Served as key contributor in all phases of artistic concept design, collaborating with key strategists to increase quality of final content.

Digital Marketing and Business Development Intern

ALPHAWAVE HUMAN RESOURCES SOLUTIONS PVT. LTD.

2019-5 - 2019-6 · 2 mos

Vadodara Area, India

Drove customer interaction across social media, blog and website posts to fuel digital marketing initiatives. Helped develop marketing and internet-based business promotions, improving organizational opportunities for success. Gathered data from focus groups and surveys to compile into marketing reports. Conferred with advertising managers to develop and implement marketing plans.