Nishimoto Yurika

・Led category and in-store execution strategy for the SMDD channel (40% of total revenue), driving cross-functional alignment across marketing, sales, and bottler teams using data-driven insights ・Standardized weekly in-store execution across the system by establishing guidelines, improving focus on priority SKUs and aligning previously fragmented activities ・Expanded shopper reach beyond core aisles by developing non-traditional activation strategies and POS materials, targeting the 82% of shoppers who do not visit the main beverage aisle ・Delivered +22.1% Juice category and +2.9% Sparkling category growth in a declining market by leading category planning and executing targeted activation programs with Marketing and Bottler teams

・Drove sales planning for major convenience store chains by developing promotional strategies and aligning with customer and internal stakeholders ・Identified growth opportunities and optimized performance by analyzing sales, distribution, and market share data using SAP HANA and Intage ・Delivered customer-specific product initiatives by developing exclusive products and coordinating across marketing, sales, and clients

・Drove data-informed sales strategy by analyzing channel performance and managing KPIs using SAP HANA and Intage, enabling more targeted decision-making across teams ・Strengthened global stakeholder communication by facilitating international visits through translation and on-site coordination ・Improved data accessibility and decision-making quality by implementing a unified reporting system, reducing processing time by 67% (3h → 1h) and enhancing insight generation across regions

・Managed B2B sales and operations for vending machine and food service solutions, overseeing client acquisition, account management, and performance optimization using Salesforce/ SAP Hana ・Developed a data-driven business case and client proposal recommending replacement of low-performing machines with high-demand alternatives, leveraging sales benchmarks, usage data, and cost efficiency insights ・Transformed a loss-making asset into a high-revenue opportunity, installing a machine with ~¥1.5M annual sales potential (3x market average), achieving top sales performance among peers

・Led B2B sales and in-store activation planning for supermarket and drugstore clients, managing product introductions, merchandising strategy, and client proposals ・Delivered tailored client proposals combining quantitative data and qualitative insights, influencing retailer decision-making across multiple locations ・Achieved 100% product adoption (15/15 stores vs. initial 5 target), contributing to #1 regional sales performance in Kanagawa prefecture

Promoted and communicated with international clients in English on the company's behalf. Youngest member of the team, yet the quickest (compared to past intern members in history) intern member to run a successful crowdfunding campaign in Japan. Looked for crowdfunding campaigns outside of Japan that have potential in the Japanese market, and ask them to run a campaign on our company's platform. Communicated with clients via Email and other online methods in English frequently, responded to queries immediately, and handled inquiries in a professional manner.

Greeted customers with a friendly and helpful attitude both in Japanese and English Worked to improve the team’s English ability by teaching English phrases, assisting others when serving foreign customers, and introducing a translation app to the shop’s tablet. Assisted with displays and offered ideas to increase product appeal.