Nishigandha Gupta

AVP Vendor Operations-RESQ (Reliance Digital Service Arm) @ Reliance Retail

Country

India

City

Mumbai

Industry

Skill

Marketing, API Management, Brand Awareness, Market Analysis, Development & implementation of marketing plans, Launching Start-ups, Visual Merchandising, Trade Shows, 20/20 Technologies, Gujarati, Customer Relations, Growth Initiatives, Remarketing, Market Share, Vendor Relations, Physics, Relationship Marketing, Local Marketing, Brand Development, Vendor Coordination

Experience

AVP Vendor Operations-RESQ (Reliance Digital Service Arm)

Reliance Retail

Assistant Vice President

Reliance Retail

2012-4 - Present · 14 yrs 6 mos

Roles: Head – Vendor Operations (RESQ) | Head – Merchandising (LHA) | Category Head – Electronics | Head – Brand Relations • Spearheading spare-part management, brand relations, and API integration for automation initiatives. • Developed private label strategy for ‘Reconnect’ and launched exclusive national campaigns. • Directed a team of 25 leads across merchandising, buying, and regional operations. • Led region-wise assortment planning, pricing, and local promotions improving market responsiveness. • Introduced industry-first launches – including inverter ACs at Reliance Digital. • Negotiated exclusive PRMs from leading brands achieving higher profitability.

Senior Manager

Samsung India Electronics Limited

2001-1 - 2012-11 · 11 yrs 11 mos

• Designed and executed national sales and profitability strategies across channels. • Enhanced brand positioning through innovative retail promotions and in-shop experiences. • Managed branch-level A&P budgets and achieved consistent revenue growth. • Recognized as Best Employee (MD Award) in 2003 and 2007 for performance excellence.