Nishat Baig

-Scouting talent for management, distribution and label deals -Developing label and distro relationships with UMG, Sony, Empire, 300 Ent/Sparta, United Masters -Negotiating contracts -Artist development -Connecting artists with producers and songwriters -Handling split sheets -Managing album release from inception to delivery to rollout -Organizing studio time & recording -Creating press tools such as a biographies, one-sheets & EPKs -Securing coverage for developing artists like Cole Bennet collaborator Crash Rarri & Perry Maysun -Overseeing entirety of clients’ release from studio time to mixing to cover art to rollout and promo -Creating social media campaigns with Instagram promotions, TikTok challenges, YouTube advertising -Playlisting clients’ music on prominent playlists -Pitching and securing coverage for 24hrs, Young Dirty Bastard, SAFE & Yung Al -Securing placements on Vibe, Vice, Hypebeast, XXL, Elevator, HNHH, Lyrical Lemonade, Mass Appeal -Coordinating press runs and DSP visits with Audiomack & SoundCloud -Creative directing, producing and securing partners for Rarri’s “SupaStar” with Elevator/Hypnotiq -Playlisting with DSPS such as SoundCloud and Audiomack -A&R mediating label/partnership/distribution contracts with Empire, 300 Entertainment & Asylum

-Interviewing talent -Covering activations such as NYFW SS26 & ART BASEL MIAMI -Establishing new contacts

-Oversaw all aspects of company communications -Created press releases and media pitches for our entire roster -Secured coverage on national and International outlets -Scouted speakers and managed outreach for panel activation -Established a wide rolodex of South Asians in entertainment including Music, Television, and Media -Fostered and maintained relationships with all of our contacts, talent and brand partners -Partnered with Chief A&R Officer to scout and onboard talent -Relayed A&R data analysis to A&R team -Collaborated with A&R department for roster artist development -Conducted market research -Conducted A&R Research

-Conducting interviews with Warner artists like TEEJAY3K, K$upreme, 1TakeJay, AZChike, DMB Gotti -Connecting with label publicists from Def Jam, Atlantic, Interscope, Island, Epic -Interviews include: Skooly, DDG, Tyla Yahweh, 42 Dugg etc. -Facilitating interviews with artists-turned-actors: Bow Wow, Lil Twist & Princess Nokia -Recapping events: Billboard’s R&B/Hip-Hop Power Players Ball & Kodak Black Album Listening -Covering NYFW 2015-2020 : Pornhub x Namila, Dirty Pineapple, Puma x Hally Hensen Preview -Networking and maintaining contacts with members of the music, entertainment and fashion Industry -Co-managing social media accounts including Twitter and Instagram

-Interviewed artists and entrepreneurs about their contributions to music culture -Pitched content ideas to boost engagement and generate traffic to the site

-Scouting talent for potential management and distribution deals -A&R research -A&R data analysis -Market analysis -Handling contract negotiations -Acquiring and onboarding talent -Talent Development -Creating biographies and press releases for clients -Spearheading press runs for clients like The Hoodies -Sending press blasts to various publications and media outlets -Securing write ups at music publications such as Lyrical Lemonade -Promoting the brand and its marketing and playlisting opportunities -Social media co-managing The Press Play Agency’s blog The Playground

-Managed Def Jam Social properties including Instagram, Twitter, Facebook, YouTube & Snapchat -Created and updated social timelines/rollout for developing Def Jam artists -Covered Def Jam events for social and editorial content for artists like 2 Chainz & Vince Staples -Produced original editorial stories for DefJam.com thereby developing artists’ profiles like DaniLeigh -Implemented original social campaigns such as artist trivia giveaways and fan page giveaways -Collaborated with CRM department to create Def Jam newsletters -Collaborated with Video Production/Content department to create Def Jam merchandise commercial -Updated marketing team on status of social growth using Sysomos, Next Big Sound and Shareablee -Analyzed & relayed social trends/ growth back to marketing team for artists like Desiigner and Logic -Monitored social growth for activations and appearances such as Logic’s VMA performance -Researched, contacted and engaged with influencers to raise awareness for artists’ activations -Scouted talent weekly for A&R department -Relayed market and talent data analysis to A&R team -A&R research

-Managed and oversaw tour press for artists like Kodie Shane -Facilitated press looks between artists and outlets such as Complex and Billboard -Developed press releases and media pitches -Created weekly one-sheets for supervisor's roster -Assisted in setting up album listenings for group “A Tribe Called Quest” -Collected press clips for artists like “French Montana,” “Kodie Shane” and “Zara Larsson” -Managed expense reports

-Organized album listenings for artists like Logic & Lil Durk -Collected press clips for Kanye West, Justin Bieber, Alessia Cara, Big Krit, Rick Ross -Implemented a new organization system for archived magazines and albums -Researched and provided contact information for newer/obscure media outlets -Contributed to expanding media outreach by scouting obscure media platforms -Assisted in creating press kits for developing artists Alessia Cara & Rick Ross -Maintained an up-to-date contact list of journalists and influencers in the field

-Writing articles published in print issues 264 & 266 -Posting articles online regarding music, arts, entertainment, fashion and current events -Covering/photographing events: Nas: Time is Illmatic, Athena Film Festival, Desigual NYFW Fall 2015 -Interviewing artists such as Nas, Prodigy, Andre 3000, MGK -Building relationships with artists, publicists, and labels