Niraj Kumar Singh

Accomplishments: Accomplished organic target revenue every month for Flights & Stays(Hotels). Created the framework of Growth Mkt. for Hotel & Ride for revenue & traffic. Developing & testing analytics architecture for AirAsia Move APP(iOS & Android) A/B testing and cross sell initiative to increase revenue and customer profiling. Automation on content generation with AI for SEO pages (approx 300K) Accountabilities: · Building SEO architecture & strategy for AirAsia Product (Move Travel, Ride, DutyFree & Airlines) Define and implement Digital Marketing & Analytics initiative for App. Manage tagging and optimize campaigns on Google and key retail platforms to improve ROI, acquisition, and retention. Partner with the regional marketing manager & Products for all LOB to implement SEM including campaign design, measurement, and evaluation to obtain better results on generic keyword ranking and brand keyword performance. Ownership of SEMrush, Screaming Frog, Ahref, Google Analytics & Webmaster to set-up projects aligned to regions based on localization and language. Assess and align digital campaigns with overall brand communication objectives. Focus on recruiting, grooming, and mentoring the SME delivery team for digital marketing and web analytics. Driving strategies to increase user engagement on web and mobile devices along with the customer data policies. Utilizing AI for SEO and content management to save bandwidth and explore untouched areas of creativity. Create a roadmap road map for A/B and multivariate testing requirements to be delivered to LOB. Managing marketing budget, SLA and TAT for Team delivery, doing improvement where it required enhancement. Assess team performance and render productivity enhancement feedback. Driving daily/monthly management Ent Growth Marketing calls reports to senior management and other stakeholders to enable effective decision-making.

Accomplishments: Successfully developed the COE for Analytics in Hays from scratch and implemented Google 360 for across regions in Hays. Designed strategy for digital Marketing and Optimisation for Hays Global websites. Enhanced marketing KPI increased by 12% YoY and organic conversion by 15% YoY. Awarded multiple times for achievements on successful campaign achievement. Accountabilities: Define and implement Digital Marketing & Analytics strategy for Hays Plc. for UK&I, AMERICAS, EMEA, and APAC. Set up technical SEO & SEM framework for global Hays Plc. regions UK&I, AMERICAS, EMEA, and APAC. Partner with the regional marketing head for implementingSEO & SEM including campaign design, measurement, and evaluation to obtain better results on generic keyword ranking and brand keyword performance. Roll out digital data strategy for Hays, develop next-generation, and roadmaps, conduct competitive analysis, benchmarking, utilizing measurement tools (Google Marketing Cloud 360, Tealium, Salesforce). Assess and align digital campaigns with overall brand communication objectives. Focus on recruiting, grooming, and mentoring theSME delivery team for digital marketing and web analytics. Function as the single point of escalation to resolve issues, prioritize projects, and develop high-impact work aimed at enhancing client satisfaction. Maintain updated knowledge and conduct knowledge transfer on digital marketing and web analytics for Hays. Create a roadmap road map for A/B and multivariate testing requirements to be delivered to Hays worldwide. Initiate best practices and industry updates for the entire digital property and web analytics. Focus on delivery and optimization of team bandwidth, SLA, TAT, and career roadmap. Organize training sessions for the team members based on the identified training needs and other related factors. Prepare and present various status reports to senior management and other stakeholders to enable effective decision-making.

Accomplishments: Successfully implemented Adobe Analytics for iYogi. Created clear KPImeasurement parameters for Management to decide on Marketing Expenses Prepared and presented a dashboard for the measurement of conversions with marketing activity. Set up analytics thinking as measurement protocol in iYogi Management Accountabilities: Collated and documented business, technical, and reporting to drive the metrics architecture for the execution of enterprise web analytics (Site Catalyst - 15) implementation. Developed and modified JavaScript code and site catalyst plug-in to execute web analytics strategies.Managed the data capture settings of the primary web analytics platform. Coordinated with technical development/web technology teams for the implementation of data capture techniques.Validated and debugged implementation and followed up for the resolution of issues. Builttagging requirements and specifications for Adobe SiteCatalyst.Set up new reporting suites, setting up and managing eVars, props, and events. Worked with other business and technical owners that receive and process the SiteCalalyst data. Coordinated with marketers, analysts, web developers, and C-level executives. Used Adobe products(SiteCatalyst, Test & Target, Adobe Media Optimiser-Audience Manager) and the methods to be used to effectively optimize online businesses. Functioned as a technical lead for all Digital Marketing Channels (SEO, SEM, PPC, Email& Affiliates).Built technical/business relationships with Adobe Consultants maintaining the highest level of professionalism Coordinated with the Digital Marketing Team to make recommendations regarding Digital Marketing Suite technical implementations and analyzing results.

Accomplishments: Successfully started the monthly update with senior management with Data points. Considered an expert in analytics and created a six sigma project on Analytics. Accountabilities: Led eMarketing&eBusiness operations for AMERICAS, EMEA, JAPAN, and ASIA.Created and chartered project scope and managed the end deliverables to the business. Validated and debugged implementation and followed up on the resolution of issues. Developed tagging requirements and specifications for Adobe SiteCatalyst Setting up new reporting suites, and managing eVars, props, and events.Coordinated with other business and technical owners that receive and process the SiteCatalyst data. Created dashboards on Site catalyst for senior management and various business units for AMERICAS, EMEA, JAPANS and ASIAsynthesizing data from various sources. Led the eMarketing and eMetrics teams in measuring digital campaign, planning, implementing, and tracking digital campaign data. Managed Marketing Operations on Omniture/SEO/SMM including web publishing & web promotions for different businesses, vendors, and internal customers to provide effective and timely support. Worked with marketing, product, and programming stakeholders to understand, define and prioritize tracking and reporting requirements. Implemented advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys, and market research. Organized training and mentoring for digital data measurement with SAS, Omniture, Discover & Radian6 including Web Analytics, digital data measurements, and online campaigns (SEO,SEM,SMO).

1. Planning on how we can engage customer online and sell sms packages. 2. Website marketing with SEO/PPC/SMO with in house and 3rd party participation. 3. Provide expert level brief about designing and development with integration of payment gateway on website. 4. Operation setup for nurturing customer and selling packages when leads come in. 5. Updating Management for new incentives takes and taking the brand further.

Accomplishments: Member of the Sales team in Project Pitch and rated as the best employee. Grew 200% in Organic Search. Accountabilities: Defined websites’ SEO architecture to get maximum output related to enhancing search engine visibility and better user experience. Set up a web analytics strategy to track website, marketing campaign, email, newsletter, and other online media. PreparedWeb 2.0 planning and execution on major social media websites (Facebook, MySpace, Orkut, Twitter etc). Conducted day-to-day analytics review, reported and recommended changes and improvements in website and campaigns to improve maximum visibility and generate high volume of traffic. Worked with the internet marketing executives to understand campaign requirements, recommend campaign designs and testing strategies, plan and execute competitive campaigns Functioned as technical lead on the methodology and best practices for Enterprise Marketing Management (EMM), and offered insights on how to improve campaign effectiveness through the use of specialized systems. Liaised with Business Analysts to identify the latest trends and the strategies of competitors regarding promotions and the marketing of interactive services.

# Handling Team of 20 people consisting of SEO (10), Web Designers (4), Content Writers (4) and Data Associates (2). # Responsible for building web measurement guidelines and developing custom reporting dashboards as per requirement. # Defining web architecture for website for better result in search engines and better user experience. # Provide statistical reports of high level information to senior management. # Recommend methods to improve site usability and effectiveness based on reporting analytics. # Expert knowledge of key online metrics including web analytic tools - Hitbox, Omniture, Statcounter, Google analytics and web trend. # Keyword analysis and keyword generation for both SEO and PPC campaigns. # Competitor analysis using scientific methods and usage of tools which promote competitor analysis. # Running PPC Campaign(Google, Yahoo, MSN) for Travel based websites with different Ad Server (Double click, Atlas etc). # Solid understanding of technical aspects of online marketing, including database-driven functionalities, general web functionality, etc. # Tracking of traffic (including robots) that visit the websites and should be able to do an analysis. # Analyzing the deviation in the On-Page and Off-Page optimization technique for every specific search engine. # Plan, execute and measure implementation of On-Page Optimization and Off-Page Optimization campaigns. # Plan, execute and measure implementation of link building/exchange campaigns. # Plan, execute and measure implementation of UI changes for better search engines crawlers.

Development of E-Commerce portal. Working as a Search Engine optimizer and web developer.Configuring SMTP server for Emails. Developing web sites using Asp, Flash, Dream weaver, Photoshop and promoting the web sites in search engines to maintain the ranking of the websites.Providing Support to the Marketing person for website & Search Engine Optimization.Having final meeting with the client for SEO regarding keywords and final designing of the website.Responsible for Optimization and Ranking of the website.

Worked mainly on ASP development and web Designing and Development.