Nipurn Agrawal

- Established a new channel for user acquisition, achieving 300% year-on-year growth. - Developed the lowest-cost acquisition channel, 40% more efficient than the existing benchmark. - Scaled to 10,000+ unique loans monthly, generating ₹20 crore in monthly revenue. - Onboarded 20+ key partners, increasing monthly revenue by 20%. - Negotiated partnerships with industry leaders, expanding product offerings and market reach. - Cultivated 150+ corporate partnerships, driving customer acquisition and revenue growth. - Led branding campaigns with RCB, Hotstar, and Cricbuzz to boost brand visibility. - Collaborated cross-functionally to align partnership initiatives with business objectives. - Developed joint marketing campaigns to enhance brand awareness and engagement. - Monitored partnership performance, optimizing strategies for alignment with goals. - Designed targeted campaigns for different customer segments and streamlined internal processes.

- Led national and regional phygital field marketing campaigns focused on lead generation. - Generated high-intent leads through industry events, partner collaborations, and virtual campaigns. - Negotiated and coordinated digital, field, and sponsored events, ensuring smooth execution and lead generation. - Collaborated with over 25 regional and national agencies and vendors, building strong partnerships. - Standardized processes for PAN-India and regional initiatives, improving operational efficiency. - Managed CRM, conducted data validation, and executed lead engagement campaigns. - Developed annual and quarterly budgets and revenue plans to meet organizational goals. - Ensured compliance by standardizing NDA and SLA creation for PAN-India and regional projects. - Owned end-to-end project management, from initiation to closure, with detailed reports on success and improvement metrics.

- Acquired new clients, maintained relationships, and drove growth through proactive engagement, generating ₹5 Cr. annually with 30% profit margins. - Led ideation, planning, budgeting, negotiations, and execution of events, brand activations, and projects. - Developed business projections, ensuring regulatory compliance. - Managed vendor onboarding and coordination for seamless project execution. - Independently planned and managed national and international projects, aligning stakeholders for success. - Oversaw console management and show-running for events, ensuring client satisfaction. - Executed the organization's largest and award-winning projects, boosting its industry reputation.

- Managed the largest account, Hero MotoCorp Ltd., generating ₹10 Cr. in business with 30% profit margins. - Led ideation, planning, budgeting, and execution of events, brand activations, and trade shows for Hero MotoCorp Ltd. and Pernod Ricard India. - Onboarded and managed vendors for various projects, both independently and with the team. - Pitched new product launches and brand activations to clients. - Executed key projects, including: Pernod Ricard India National Conference 2017: Conceptualized and executed a 3-day, 1500+ attendee event across 3 venues. Hero MotoCorp Ltd. Mitra Sabha 2017: Created and executed a loyalty program for mechanic communities in 100 cities within 6 weeks. Hero MotoCorp Ltd. Annual Conferences (2015 & 2016): Developed and executed successful annual conferences for HMCL.