Ning WANG

Senior Brand Manager @ ROBAM

About

5 years of marketing and promotion experience, in-depth research and understanding of brand building, digital marketing and product promotion, and many successful project cases such as brand upgrading, integrated marketing, celebrity, TVC, etc；Ability to independently write brand and product core strategy； Good communication skills and teamwork spirit, have more high-quality partner resources； Practice advanced working methods and management ideas, promote the team to grow together； Serious, responsible, strong ability to work under pressure, willing to accept challenges.

Country

China

City

Hangzhou

Industry

Electrical & Electronic Manufacturing

Skill

Brand Strategy, Digital Marketing, Integrated Marketing Communications Planning, Product Promotion, Brand Management

Experience

Senior Brand Manager

ROBAM

2017 - Present · 9 yrs

Hangzhou, Zhejiang, China

1. Responsible for brand strategy formulation: develop short, medium and long term development strategies. 2. Responsible for annual brand marketing and communication planning；"Explore the fun of Foodyssey", " Know you Better in 40 years ", etc. 3. Integrated marketing： Plan and execute major brand events ，such as High-powered players in the kitchen; Spring Festival marketing " Mother-in-law and mother in the Spring Festival" ； The oven promotion project；The steam promotion project，（research on steam box category, original group, asset model, communication strategy formulation; Content Toolkit）. 4. Digital Marketing : Coordinate the construction and operation of digital platform， Search、digital content including KOL、social media 、offical website ,etc.）