Ning Ma, EdD
Administration Director, Finance MBA Program @ China Europe International Business School (CEIBS)
About
Senior internationalized professional with over fifteen years experience in business development, strategic marketing, government affairs, project management and general management in famous multinational WOFE and giant SOE. Hands on experience in graduate education, pre-payment, loyalty marketing, professional services, health care industries. Specialties: Communiations, Strategy, Negotiation, project management
China
Shanghai
Education Management
Strategic Communications, Business Development, Business Planning, Market Research, Mergers, Strategy, Marketing, Project Management, Marketing Strategy, Program Management, Management, Strategic Partnerships, Negotiation, Mergers & Acquisitions, Management Consulting
Experience

Deputy General Manager China, Marketing & BD Director
Shanghai
• Function as the top executive of Accor Services (China) managing pre-payment business with overall P&L responsibilities; • Directly lead government relationship and business development and product innovation initiatives; • Lead the establishment of the new company Joint Venture (JV) in new city, including negotiations with JV partner, related legal documents and communication with relevant government authorities, such as Industrial & Commerce Bureau, Tax Bureau, etc.(established Accor Services Wuxi JV with Wuxi New District Government in 2009) • Lead company strategic partnership & alliance negotiations, such as China UNIONPAY, VISA, and various banks; • Maintain communication with relevant administrative authorities (including PBOC, Ministry of Commerce, etc.) Manage government relationships proactively and propose company development strategy accordingly. • Support Country MD in new business and M&A initiatives, identify acquisition targets and work with Paris HQ to finalize the deal; Launched Accentiv’ loyalty marketing business in 2004; The acquisition of Singapore based Surfgold has greatly enhanced Accor’s market position in reward & loyalty marketing field in Asia Pacific; • Work closely with reward & loyalty BU for cross-selling opportunities. • Participate seminars as guest speaker;

Project Manager, Foreign Affairs Manager, Training Section Chief
China Worldbest (Huayuan) Group, China Resources Group
Shanghai
• Supervise the cooperation project in health care field and maintain close contacts with relevant government organizations, project partners and clients from different countries, such as foreign consulates; Initiated Group’s cooperation with Harvard Medical International; • Work together with the project team to attract foreign investment to the Group’s Industrial Park in Qingpu; • Follow the development of the Group’s JV and coordinate with JV partner, such as DuPont, Hoechst and BASF; • Organize and coordinate group training programs, such as the 1 month training program in UBC, Canada; • Travel extensively to Thailand, UK, Germany, Italy, US and Canada together with Group delegation for project-related issues, including meeting with former Thai Prime Minister Thaksin and former Canadian Prime Minister Chritien; • Outstanding Group Youth Employee 2002
Education
Ning Ma, EdD's Contact Information
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