nina le

Working within the Strategy and Planning team, I assist in developing, conducting and evaluating primary and secondary research on consumer and market trends. This is to gain strategic insight and develop strategic reports and presentations for clients and internal stakeholders. Additionally, I have been involved with the development and management of social media and content strategies. I have worked on a diverse range of clients including but not limited to: AAMI, Acquire Learning, BMW, Bank of Melbourne, Yellow Pages, Vintage Cellars, Office Max, Peet Properties, Australia Post as well as new business pitches.

Working within the Strategy and Planning team, I assisted in the development of strategic reports and presentations for the clients within the business. I was able to partake within campaign development by providing research on trends and insights within the market. Accounts I have worked on included Myers, AAMI Business Insurance, Australia Post and Sunraysia.

Within this position I work with the marketing, recruitment and administrative duties of inbound and outbound student exchange program, this included: interviewing, processing applications, student enrolments, credit processing, maintaining student database, welcome/pre-departure sessions Upon several times I was asked to act up in senior positions of the outbound and inbound exchange coordinator position within the team when staff was away. Upon my completion of the New Media for Business and Digital Marketing course within Michigan State University, I was assigned the project of creating a social media presence for the Study Abroad and Exchange office. With this I was able to create a Facebook, Twitter and Wordpress Blog along with a monthly social media content plan in order to raise awareness of the exchange program as well as maintaining engagement within the platforms.

Working within the marketing team, my role consisted of managing the online presence of the Canberra Centre, ensuring promotional messaging of individual retailers was present amongst the website and social platforms. I also assisted with the coordination of the promotional materials and organisation of centre and store events. Within the customer service desk role my main duties involved customer service, sales and staff training for new staff.

Working within the Digital Product team for the redevelopment of Pearson Places and Lightbook. Has experience and understanding of the full scope of product management, from ideation through to research, developing product roadmaps, creating, maintaining and prioritisation of a product backlog writing user stories and acceptance criteria and iteration with backlog grooming within in an Agile development environment across the different teams involved in the process.

Working within the admissions team, I was responsible for driving revenue through sales of educational courses in tech, digital, business and design. I managed and responded to high volume of prospective students and business leads by phone and email to meet quarterly targets. This included recruitment and administrative duties including: interviewing, management customer relations, student advisory. I also worked with the marketing team in the coordination, development and organisation of in house B2B and B2C events to gain brand awareness and increase mailing list.