Nina Ludwig Lindelöf

As Business Director, I support our US based CEO with fueling sustainable growth through strategic partnerships, sales optimization, and market expansion. I oversee key operational and administrative functions to ensure an efficient, well-coordinated office environment. I collaborate with sales, marketing, and operations to identify new opportunities and lead and take part in projects that maximize revenue potential.

In my role, I focus on expanding our growth efforts through partnerships, collaborations and wholesale opportunities, contributing to the overall direction and strategy of the company’s U.S. and global operations. Swedish company SF Group is the parent company of leading gymwear brands Better Bodies (www.betterbodies.com) and GASP (www.gaspofficial.com), NPC Sweden (www.npcsweden.com) as well as our homebase - the gym Destination in Dallas Texas ( www.destinationdallastexas.com )

In my role as Head of Sales, I will focus on collaborations and SMU-products for brands and companies – centered around knitwear, eco-friendly rainwear, and more creative gems that are in the works

Swedish start up ICANIWILL www.iciw.com offers activewear for both men and women. As the Global Wholesale Director I work on an international market and execute the planning and development of selling ICANIWILL. Budgeting, forecasting, prospecting and staff are also part of my responsibilities as well as cultivating and developing the ICANIWILL brand and build awareness through our partners. I project lead, execute and follow up on marketing and brand projects and initiate, execute and plan design collabs. Member of the management team.

Swedish company SF Group owns leading gymwear brands Better Bodies (www.betterbodies.com) and GASP (www.gaspofficial.com), as well as the gym Destination Dallas in Texas. In my role, I oversaw the sales teams in both the Swedish and U.S. offices, along with managing our sales representatives in Finland and Norway. I developed strategies aimed at driving the growth and profitability of the company and its brands. My responsibilities included managing P&L, evaluating staff performance, nurturing existing accounts, and identifying new business opportunities. I also analyzed account performance and monitored competitor activities and market trends to uncover new opportunities. Additionally, I was a member of the management team.

Sales agent for high end mens fashion brands

I processed and prepared financial data for the purpose of checking account balances, facilitating purchases, etc. Calculations to produce analyses and reports as requested by the finance director or other managers.