Nimisha Basu

Spend analysis and spend optimization for clients by evaluating various suppliers’ services and proposing cost reduction and performance improvement opportunities Analyzing and comparing potential and current suppliers on basis of price and total cost analysis, evaluate and recommend new or on-going relationships in Marketing and IT category Facilitating Contract Renewal by acting as a mediator between supplier and client regarding negotiation of rates, red lined MSA, SOW & signature of both the parties Assist to develop an appropriate project strategy, managing supplier communication and sourcing events (RFI/RFQ/RFPs) and help with contract execution Provide procurement support and market intelligence as well Monthly reporting based on team’s project engagement and productivity

Reviewing Advertising Media Spends and provide critical inputs, advise and assist in improving media buying efficiencies. Analyzing media performance against KPIs and competitors Providing recommendations to further optimize the media spends Inputs regarding global media and market trends along with inflation forecasts Setting up KPIs and helping out to choose media agencies by carrying out Pitch process Carrying out savings tracking periodically by evaluating return on investment through efficient buying Support on RFPs

Marketing Communication Branding Events

 Brand Management Market Analysis and segmentation. Brand Positioning. Brand Promotion.  Website development and updations.  Advertising in various newspapers, magazines and website based on the target group reach. This also includes the evaluation of various media channels and making a media plan.  Branding  Media Planning and Buying - Coordinating with various media owners, printers to get the best quotes and execution of the media plan.  Marketing Coordination and Vendor Management  To monitor rollout of the campaign and check for success level at conclusion  Evaluating various marketing channels time to time which to keep branding and marketing up to date.  Cross Promotion in association with various schools, corporates, banks, townships and other lifestyle brands.  To work in close association with the CRM team.  Brand Research and Analysis (online and off line) to understand the brand and its target group so that media planning will be done according to the brand.  Collateral Management (online and offline), by ensuring the designing, printing and positioning of the marketing material properly in coordination with the design team, vendors and operations team .  Assisting the top management in framing Marketing and Communication Strategies by brainstorming from time to time.  Managing the online presence and reputation management of the brands in the market and continuous exploration of new online techniques like web apps, mobile apps, etc, for an effective brand awareness.  Planning and executing various ATL and BTL activities to promote the restaurants.  Fostering the media relations and managing media coverage by circulating Press Releases or conducting press conferences or media and be a part of the story they cover for their respective publications.  Making monthly marketing reports to analyze the efficacy of marketing activities.  To do any additional task allotted like new launch, any special event, HR activities etc.

 Identifying and tapping the potential clients to provide branding solutions.  Meeting the clients personally to clearly know their objective behind outdoor advertising so that we can do media planning accordingly. It includes suggesting the media options to the client after understanding the target group and objective.  New Business Development  Media Planning and Buying according to the media brief and budget of the client.  Market Research while doing the media planning for the client.  Brand Research and Analysis(online and off line) to understand the brand and its target group so that media planning will be done according to the brand.  Account Management which includes client servicing and overall co-ordination with the media planning and buying, operations and the client.  Rigorous follow ups with the potential clients and keep on searching new clients and new business avenues, in order to generate maximum revenue for the agency and give good service to the client, to achieve a win-win situation.

 Perceptive Analysis for Honda (Sedan Cars) in the mind of the target group.  Secondary research analysis of sales figures and ads.  Analysis and conclusion of all research data collected.  Competitive Analysis and Positional understanding of few clients.  To conduct a pilot testing of the print ads of ‘Honda Civic’.  To frame different headings and lines while working in ‘copy’ department.