Nimagna Hazra

Implementing ESG data analysis for the S&P500 using Python and developing dynamic data visualization tools using Tableau and Python-DASH, enabling research publications and sustainability strategy development of major US firms

Streamlined business intelligence and marketing performance analyses alongside Salesforce CRM data management and implemented SEO strategy to direct marketing campaigns that supported retail growth

• Enhanced ad-campaign data aggregation and analysis using SQL and BigQuery to develop marketing-attribution reports and engineered customer segmentation model for ad-targeting that furthered digital marketing ROI • Designed and implemented Conversion Rate Optimization strategy of product website through funnel and clickstream data analysis, UX optimization, and A/B testing, improving monthly retail product sales

• Directed customer data platform management across major international markets, supporting analytical processes through feature engineering, data modeling and business case consultation as a global subject matter expert • Developed cloud-based applications using R and Python that served as zero-coding interfaces to non-technical business stakeholders for applying ML and analytical algorithms to customer data and automated advance analysis processes

• Analyzed time-series data using statistical analysis in MATLAB to examine correlations of earth tides and geological activities, co-authoring a research publication in an international journal and a national conference

Researched on non linear analysis techniques on audio signals.

Major Courses - Machine Learning for Decision Making - Causal Inference and Prescriptive Modeling (Hypothesis testing, natural experiments) - Data Management (AWS S3, Snowflake, SQL) - Optimization (Linear and non-linear Programming, Capacity planning, Shadow Pricing, Portfolio optimization) - Customer Analytics (Segmentation, Inbound and outbound marketing) - Operations Analytics (Supply chain optimization, Revenue management models) - Forecasting and Time Series Analysis (ARIMA, SARIMAX, VAR, RNN, LSTM) - Internet data and web analytics (Paid media attribution, Media mix modeling, digital marketing)