Nima Baiati

I'm building the future of enterprise technology — leading the global Commercial Software & Security business as a transformative, multi-million-dollar growth engine that's shifting Lenovo beyond device leadership into a solutions- and software-led powerhouse. With full P&L ownership, I drive strategy and innovation across cybersecurity, AI, SaaS, and enterprise software, while owning go-to-market, strategic alliances, and M&A across our global commercial portfolio.

Built and lead Lenovo's Cybersecurity Innovation Center in Israel — established from concept to execution as Lenovo's strategic R&D and partnership hub for next-generation security technologies. The center serves as a global incubator for advanced capabilities in threat intelligence, hardware-assisted security, deception technologies, and secure supply chain solutions — positioning Lenovo at the frontier of enterprise security innovation and leveraging Israel's world-class cybersecurity ecosystem. I serve as Lenovo's executive sponsor for Israeli cybersecurity partnerships, government engagement, and strategic investment relationships in the region.

I lead Lenovo’s global Commercial Software & Security business, driving strategy, product innovation, and growth across cybersecurity, AI, SaaS, and enterprise software. I own the full P&L and oversee product management, go-to-market execution, strategic alliances, and M&A for a portfolio that serves Lenovo’s Commercial (enterprise) customers. This business is a key pillar of Lenovo’s transformation into a solutions- and software-led company, complementing our global device leadership with a fast-scaling, multi-million-dollar revenue engine. I lead Lenovo’s enterprise AI strategy, embedding machine learning across commercial software to power predictive insights, automated threat detection, and self-healing device capabilities. I drive the shift to SaaS and recurring-revenue models, introducing cloud-native subscription offerings aligned to modern IT and hybrid work priorities. I oversee ThinkShield, Lenovo’s global cybersecurity platform, delivering secure-by-design hardware, software, and services to enterprise clients. I forge strategic alliances and OEM relationships with global technology leaders to deliver differentiated security and AI experiences. I scale software offerings that support device lifecycle management, endpoint resilience, and compliance automation across millions of commercial endpoints. I lead targeted acquisitions and portfolio integrations that expand Lenovo’s IP, talent, and global reach in software and security. I manage cross-functional teams globally, including product, engineering, GTM, customer success, and operations across North America, EMEA, and APAC.

Scaled Lenovo's cybersecurity business from incubation to $X00M+ ARR with 50%+ YoY growth — one of the company's most successful software business units ever built. This was a zero-to-one achievement: no inherited playbook, no established market position, no precedent inside Lenovo. What we built became the foundation for what is now Lenovo's broader Software & Security organization. Highlights: Grew the business from inception to nine-figure ARR in under four years, sustained at 50%+ YoY growth Launched and scaled ThinkShield, Lenovo's end-to-end enterprise security platform spanning firmware, hardware, software, and services Built Lenovo's cybersecurity ecosystem with Microsoft, Intel, AMD, Qualcomm, and SentinelOne — driving joint innovation on silicon security and firmware threat defense Owned WW P&L and product lifecycle across secure platform, endpoint protection, BIOS/firmware integrity, and secure supply chain Institutionalized business management systems, product marketing rigor, sales enablement, and market segmentation that made the growth engine repeatable and scalable Recognized with Lenovo's FY21/22 Corporate Leadership Excellence Award, presented by the CEO and Executive Committee

Promoted to lead Lenovo’s Commercial Cybersecurity Solutions business after building the company’s global cybersecurity strategy and innovation agenda. I was responsible for global P&L, strategy, technical roadmap, product management, and GTM execution—establishing one of Lenovo’s newest and most successful software-driven business units. I grew the business from inception into a high-margin, high-growth revenue engine with 50%+ YoY growth, securing executive backing to stand up a standalone line of business focused on recurring-revenue cybersecurity software and services. This business laid the foundation for what is now Lenovo’s broader Commercial Software & Security division. Key Achievements: Built and scaled the cybersecurity business from zero to 9-figure ARR, with multi-million dollar YoY growth in both revenue and profit Owned global P&L for security solutions across software, hardware, services, and recurring revenue models Established strategy, operating plan, financial model, GTM, product management, and technical roadmap for a new software/services business unit within Lenovo Delivered Lenovo’s cybersecurity roadmap for enterprise PC and smart devices—including platform security, BIOS/firmware security, silicon-based protection, and supply chain trust Managed strategic alliances and joint security initiatives with Microsoft, Intel, Google, AMD, and other global technology partners Built and led global product teams covering security software, threat prevention, device manageability, and security services Led cybersecurity M&A, strategic partnerships, and investment evaluation as part of Lenovo’s corporate development initiatives Developed and monetized global software and services offerings, creating incentive structures and channel enablement to drive attach, ARPU, and recurring revenue Recognized with Lenovo’s FY21/22 Corporate Leadership Excellence Award, presented by the CEO and Executive Committee

I served as the global head of cybersecurity business development and corporate strategy within Lenovo’s Global Innovation Center, responsible for establishing Lenovo’s cybersecurity business and expanding our emerging tech footprint across AI, IoT, and AR/VR. This role laid the foundation for Lenovo’s enterprise cybersecurity business—defining our global security strategy, building revenue-generating partnerships, and executing inorganic growth initiatives. I was accountable for monetizing cybersecurity and software solutions globally, while evaluating build/buy/partner pathways to scale Lenovo’s presence in high-growth markets. Key Achievements: Developed and executed Lenovo’s first global cybersecurity strategy, forming the foundation for the company’s now-mature security business Generated over $60M in new revenue in year one by driving ecosystem partnerships, commercial models, and strategic monetization pathways Built a global strategic partner ecosystem across security software, OEMs, and ISVs to accelerate Lenovo’s shift toward software and services Led technical diligence and commercial structuring for partnerships, M&A, and investment opportunities Defined Lenovo’s monetization strategy for cybersecurity software across commercial segments, with full accountability for revenue impact and execution Served as a subject matter expert on cybersecurity, AI, and emerging technologies, supporting internal product and strategy teams as well as C-level briefings

The European Internet Forum (EIF) is an independent, non-partisan, not-for-profit organisation founded in the year 2000 by Members of the European Parliament to support MEPs from all political groups in their efforts to shape policy and regulation responsive to the growing potential of the internet and new technologies. - Expert Speaker on the topics of Cybersecurity, Privacy, Artificial Intelligence and Governance

Venture Advisor

Served as GM and head of product for Absolute's Persistence platform — the firmware-embedded security technology deployed on over one billion devices across HP, Dell, Lenovo, Microsoft, and other global OEMs. This technology became the industry standard for UEFI firmware-based endpoint resilience. Simultaneously led corporate development, driving global M&A evaluation, OEM partnership strategy, and technology ecosystem expansion across North America, EMEA, and APAC. Key Achievements: Led product management for Persistence, the flagship security platform embedded in PC firmware, enabling self-healing security and endpoint visibility across global enterprise fleets Built Absolute’s technology partner ecosystem from the ground up—establishing deep integrations with top-tier OEMs and ISVs across North America, EMEA, and APAC Drove OEM partnerships with industry leaders including Lenovo, HP, Dell, and Microsoft to embed and scale firmware-resident technologies Owned end-to-end product responsibilities including, market fit, pricing, financial modeling, technical scoping, and product-market alignment Contributed to corporate strategy development, including inorganic growth planning, competitive analysis, and long-term roadmap alignment Evaluated and executed strategic M&A and investment initiatives, helping shape Absolute’s positioning as a market leader in endpoint resilience and embedded security

I served as the global head of go-to-market strategy for Symantec’s Enterprise Security Business Unit, responsible for aligning sales strategy, messaging, and execution across global markets. In this role, I operated at the intersection of product, sales, and marketing—functioning as part strategist, part operator, and part change agent. I was rapidly promoted through three levels in under two years—from Manager to Senior Manager in 9 months, and then to Director 7 months later—reflecting strong performance and trusted leadership in a highly dynamic, high-stakes environment. Key Achievements: Led Symantec’s global GTM strategy and execution planning, ensuring alignment between sales, marketing, and product organizations Drove messaging and strategic positioning across a multi-billion-dollar security portfolio to enable scalable, repeatable enterprise sales motions Collaborated cross-functionally with executive leadership to optimize portfolio focus, simplify offerings, and improve win rates in enterprise and public sector accounts Played a key role in the corporate separation and spinout of Symantec’s Information Management business (now Veritas) and the establishment of Symantec as a pure-play cybersecurity leader Worked with business unit leaders and external advisory firms on strategy, synergy planning, and operational realignment during the carve-out Supported transformation of the Enterprise Security BU into a more agile, outcomes-focused, and customer-centric organization

As an Enterprise Account Executive at Recommind (later acquired by OpenText), I drove enterprise sales and strategic account expansion across Australia, New Zealand, and the broader APAC region. My role focused on building market presence, closing high-value enterprise deals, and developing trusted relationships with key accounts. Key Achievements: 🌏 Led market penetration efforts across Australia, New Zealand, and APAC, establishing Recommind as a recognized leader in enterprise search and e-discovery solutions in the region 🎯 Exceeded sales targets for four consecutive quarters, consistently achieving over 100% quota attainment 🧩 Secured strategic accounts by tailoring enterprise solutions to meet complex regulatory, compliance, and data governance needs 🤝 Partnered with global teams and local stakeholders to build a sustainable pipeline and long-term customer relationships

Joined SquareTrade during a critical growth phase as one of the first team members focused on product marketing and market intelligence. Supported go-to-market efforts by collaborating across business development, strategy, and product teams to shape offerings and identify new growth opportunities. Key Contributions: 🧠 Contributed to product positioning and messaging development for new warranty and protection offerings 🤝 Collaborated with business development and strategy teams to support new market and partner launches 📊 Delivered competitive research and market intelligence to inform pricing, segmentation, and product strategy 🔍 Supported business line expansion through analysis of whitespace opportunities in the consumer electronics protection space 🧩 Acted as a marketing liaison across functional teams working on channel strategy and GTM readiness Key Contributions: Collaborated with business development to provide market and competitor insights for new business initiatives Supported the development of product positioning and messaging for emerging warranty and protection offerings Contributed research and analysis that informed pricing, channel strategy, and partner negotiations Served as the marketing liaison to cross-functional teams working on new business line launches Helped identify whitespace opportunities in consumer electronics warranty and insurance markets