Nilüfer Yörüger

• Led corporate communications strategy for one of Turkey’s leading technology companies, covering PR, social media, event management, and internal communications. • Contributed to the preparation and launch of the annual Softtech Technology Report, a flagship publication showcasing industry trends and company innovations, increasing media visibility and stakeholder engagement. • Directed the high-participation Infoday corporate event from concept to execution, bringing together industry leaders, clients, and partners, and achieving record participation and post-event engagement. • Managed multi-agency relations (creative, PR, event, media buying, consultancy) to deliver integrated campaigns aligned with corporate goals. • Developed and implemented data-driven marketing communication strategies, resulting in measurable increases in brand awareness and engagement. • Coordinated press relations and authored press releases, securing Tier-1 media coverage for strategic initiatives and events. • Served as a team member in the Gender Equality Project Group, contributing to initiatives promoting inclusive language, awareness, and diversity within the organization. • Managed the production of multi-format content (corporate magazine, videos, websites, brochures, social media content) ensuring consistent brand identity. • Led award nomination processes, successfully earning industry recognition for innovative projects. • Applied digital analytics and performance metrics to monitor campaign ROI and optimize content strategy.

• Managing relations with all agencies (Event, PR, Advertisement, Media Procurement, Social Media, Digital, Consulting Firm etc.) • Sponsorship management • Follow-up of social responsibility projects • Outsourcing/insourcing designs for all internal communications • Conducting press relations in cooperation with the respective agency; content creation for press releases and announcements • Organization of press launches and events related to internal communications • Coordination of internal communication activities, launch events and trade shows • Developing and implementing marketing strategies • Outsourcing/insourcing designs for printed and visual advertisement and promotion materials • Developing marketing communication designs (catalog, corporate magazine, corporate newspaper, brochure, website, invitation letter/card) • Cooperating with the agency for conducting press relations, and creating content for press release and news • Planning activities to be carried out on social media and digital platforms • Coordination of internal communication activities, launch events and trade shows • Award applications