Nilay Eralp

Strategic marketing leader with a proven track record in driving brand growth and business performance across local and global markets. I recently joined A101, Turkey’s most penetrated retail chain with the mission to further strengthen its brand positioning, enhance marketing effectiveness, and foster greater synergy across departments. My focus is on ensuring that marketing not only reflects customer needs but also delivers measurable impact aligned with business priorities. Previously, at Beko Global, I led global brand strategies across 130+ countries, orchestrating cross-regional alignment for major brands like Beko, Hotpoint, Whirlpool and Indesit. Earlier in my career at Unilever, I built a solid foundation in FMCG marketing, gaining hands-on experience in innovation, brand building, and data-led consumer insight.