Nilakshmi Das

- Oversaw Meta platforms for key sectors including MFS & Banking, FMCG, Consumer Durables/Mobile Headsets, Media Entertainment, Auto, Real Estate & Pharma. - Produced precise weekly, monthly, and annual sales revenue forecasts. - Coordinated cross-functionally with Client Managers (Account Managers) for seamless campaign launches, delivering prompt and constructive feedback. - Resolved client issues with efficiency and tact, contributing to the implementation of preventive solutions. - Leveraged expertise in media agency dynamics, campaign buying, digital media planning, and pricing models. - Regularly engaged with new prospects and existing clients to understand campaign objectives, KPI benchmarks, and recommended solutions from our product portfolio. - Conducted educational sessions to enhance partners' understanding of Meta platforms. - Collaborated extensively with the Credit and Collections team to optimize financial processes and ensure efficient debt management. - Conducted market research, networked, and remained abreast of market and competitor movements, new product launches, and industry events to generate new business leads.

- Developed, executed, and managed Digital and ATL marketing campaigns for key accounts. - Cultivated and maintained strong client relationships through effective communication. - Supervised outside vendor activities to ensure alignment with campaign objectives. - Collaborated closely with planning and research units across agency subsidiaries to analyse market insights. - Liaised with regional and global teams to ensure consistent strategies and messaging. - Assisted senior management in developing and delivering pitch presentations for new clients. - Generated and presented monthly reports to clients and the global team. - Directed tasks to support team members effectively. - Coordinated with the finance department to ensure accuracy in invoicing for relevant products, services, software, and logistics.

- Spearheaded integrated digital marketing campaigns encompassing search engine optimization (SEO), social media, and display advertising platforms. - Developed and managed quarterly digital promotional strategies and budgets, ensuring alignment with organizational objectives. - Executed targeted digital acquisition initiatives to drive customer engagement and conversion rates. - Provided comprehensive digital marketing support to business units, contributing to the attainment of marketing objectives. - Implemented operational enhancements to optimize business efficiency and bolster profitability. - Fostered a culture of creativity, problem-solving, and empowerment within the facility management group, enhancing morale and promoting teamwork. - Maintained transparent communication with stakeholders, keeping them informed about project progress and milestones. - Cultivated and nurtured client relationships through proactive communication, needs assessment, issue resolution, and diligent follow-up. - Oversaw task delegation to support team members, ensuring efficient project execution. - Collaborated with the finance department to ensure accuracy in invoicing for products, services, software, and logistical requirements. - Addressed client complaints promptly, offering viable solutions and alternatives within specified timeframes, and diligently followed up to ensure resolution.

- Led successful social media campaigns across platforms such as Facebook, YouTube, Twitter, and Instagram. - Orchestrated social media planning to execute marketing strategies and manage community engagement effectively. - Implemented marketing and promotion tactics resulting in significant growth in total social media shares. - Vigilantly monitored the online presence of the company's brand, actively engaging with users to enhance customer relationships. - Maintained regular client communication and delivered monthly activity overviews to ensure alignment with objectives. - Played a pivotal role in event planning and below-the-line (BTL) campaign strategizing. - Conducted interviews, facilitated hiring processes, and provided training for social media team members to ensure competence and cohesion.

- Led community engagement initiatives by disseminating relevant information and fostering meaningful interactions among members. - Cultivated a vibrant and inclusive online community through proactive engagement strategies and personalised responses. - Mediated and resolved conflicts and disputes within the community, promoting harmony and constructive dialogue. - Maintained a consistently positive atmosphere within the community, ensuring adherence to established guidelines and standards. - Strategised, implemented, and managed social media campaigns tailored to resonate with the community's interests and preferences. - Generated detailed community response reports to assess engagement metrics and inform future strategies for improvement.