Niku P.

Lead Product Innovation & Portfolio Optimizations across several categories within supplement VMS.

Oversaw all Brand Activations (Social, PR, Media, In-store, Retail, Education) and Product Innovation for Mineral Fusion, the #1 Cosmetics brand in Natural channel (Date: 6.2023 Spins SHR)

Led both Product Innovation and Marketing launch plans for $40M Baby Personal Care segment in a highly competitive, trend-driven and fragmented category Brought in Baby Center Partnership to grow Baby portfolio an estimated +$5.2M by leveraging Baby Center’s consumer base of 19M unique moms/month. (CTR surpassed benchmark by 13%; Purchase Intent rose from 26% to 45% from 6/18-9/18) Expert Article: 7 diaper problems you didn't know you'd have Objective: Authentically integrate brand communication through a trusted expert article Blog Post: "I'm sold on the new Honest diaper" Objective: Leverage real mom blogger to speak about her experience with the new Honest Company diaper innovation

Motivated and influenced cross-functional teams in developing innovative and cohesive launch strategies to drive growth objectives on Thomas My First line. New 2017 product line projected to drive +30% YoY growth (+$7M YR 1 globally) New Product Launch: Thomas My First Railway Pals Interactive vehicles and train sets deliver fun-filled play that encourages development in toddlers through motor skills, thinking skills, academics and imagination. These adorable engines interact with track activation points found on Railway Pals train sets to deliver sounds, music and phrases that introduce letters, counting and colors.

Managed Fisher-Price core US base business bringing new product innovation to market through retail distribution, retail specific custom programs (feature space, promos, in aisle communication, merch., etc.) on $260M business *Drove growth of customs business by partnering with Sales teams on a focused channel strategy, resulting in over $4M in incremental ships on FP Infant business *Executed Go-to-Market plans working in partnership with customer and sales teams for Fisher-Price Hottest toy of the year Dance & Move BeatBo, which surpassed forecast by 45%

Managed Therapeutic / Everyday skincare brand with over $96M in US sales. Created impactful in-store trade & promo activations, radio and social media initiatives and reported brand’s overall progress in a highly saturated market *Led FIFA sponsorship including a sweepstakes that drove brand relevancy and awareness. *Re-imagined outdated Lubriderm website to be more relevant, user friendly while repositioning the brand.

Oversaw product development and US market growth of top skincare and hair care brands with $182M in global sales *Spearheaded launch of environmentally friendly packaging initiative. Program included over 100 SKUs within a 2-month timeframe, resulting in over +12% savings in weighted avg. COGS. *Launched Arbonne’s first innovative hair care line (concept to launch). Analyzed current product sales cannibalization, category trends (Mintel) and financial metrics, resulting in sales uplift by +20%. Generated all product profiles / briefs as guideline for cross-functional teams.

Semester at Sea introduces undergraduate students to global and comparative studies by focusing on structural and social changes taking place in the world today by: -Developing a better understanding of the relationship between the United States and other nations of the world. -Learning to think critically, with knowledge and understanding about the variety of issues and opportunities that challenge today's world. -Building the insight necessary for perceiving and understanding our increasingly complex and interdependent world. -Learning how to interact with cultures and people of developed and emerging nations.