Nikshaan Bhesania
Marketing Executive – Digital, Performance & Content @ Avant Group
About
I operate at the intersection of strategy, execution and coordination driving end-to-end marketing performance across digital and on-ground channels within the real estate sector.My experience spans managing performance marketing across Meta Ads, Google Ads, WhatsApp campaigns and Aggregators channel alongside overseeing Salesforce CRM workflows, lead nurturing, and presales coordination. I have contributed to generating 1000+ leads while maintaining efficient cost structures, consistently optimizing campaigns to improve lead quality and conversion outcomes.Beyond performance marketing, I bring a 360° marketing perspective supporting ATL and BTL initiatives including hoardings, bus shelters, site branding, and on-ground collateral ensuring alignment between brand visibility and on-site conversions.I actively manage multiple stakeholders and agency partners across telecalling, media buying and lead generation, ensuring seamless execution across campaigns. From approving creatives, planning media spends to tracking performance, building detailed reports and solving operational bottlenecks, I focus on delivering measurable business impact.Additionally, I have worked on website operations, microsites and social media platforms such as Instagram and Facebook enhancing user journeys and digital engagement. My role has also involved executing VR walkthroughs, project videos and developing marketing collateral including brochures and corporate materials to elevate customer experience.I take pride in combining data, creativity and problem-solving to optimize the entire marketing funnel from first impression to site visit ensuring that every touchpoint contributes to growth. I operate at the intersection of strategy, execution, and coordination driving end-to-end marketing performance across digital and on-ground channels within the real estate sector.
India
Mumbai
Marketing & Advertising
Integrated Marketing Communications Planning, Campaign Strategies, Case Studies, ATL (Above the line marketing), Student Welfare, People Management, Responsibility, Google certified, Advantage +, Website Building, Website Updating, Website, Sales cordination, Online Lead Generation, Data-Driven Insights, Performance marketing reports, Social Media Management, Performance Marketing, Lead Generation, Anylytics
Experience

Marketing Executive – Digital, Performance & Content
Mumbai
Spearheaded multi-channel campaigns across Google Ads, Meta Ads, and WhatsApp Marketing, generating 840+ leads with optimized CPL (₹400 Meta / ₹1,000 Google) • Managed ₹10L+ media budgets, delivering 100 high-intent leads at ₹1,190 CPL and achieving 38 verified site visits, strengthening lead-to-conversion efficiency • Optimized lead funnel & CRM workflows (Salesforce), improving lead tracking, nurturing, and presales coordination for faster conversions • Executed retargeting and remarketing strategies, reducing drop-offs and improving overall funnel performance • Scaled WhatsApp marketing campaigns via Meta Dashboard, enhancing engagement, response rates, and lead qualification quality • Led creative strategy and campaign execution, including ad creatives, landing pages, and high-impact assets like VR walkthroughs and project videos • Managed website operations, microsites, and landing pages, improving user journey and conversion touchpoints • Delivered data-driven insights and performance reports using Google Analytics & Ads Manager to continuously refine campaign performance • Collaborated with sales, leadership, and cross-functional teams to align marketing efforts with business goals and revenue targets • Handled vendor management, budget approvals, and campaign execution workflows, ensuring operational efficiency and timely delivery • Conducted market research and competitor analysis to identify growth opportunities and improve targeting strategies • Contributed to offline and branding initiatives, including brochures, corporate collaterals, and marketing materials for consistent brand positioning
Education
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