Nikolett Vántus

As a results-driven Brand Manager, I specialize in creating and executing strategic marketing plans to enhance brand equity and drive growth in competitive markets. Key accomplishments include: - Developing and implementing data-driven brand strategies aligned with global directives and localized for market relevance. - Conducting market research and competitive analysis to optimize the whisky portfolio and improve positioning. - Managing and executing large-scale events such as Whisky Show 2024, engaging 3000+ attendees, 15+ partners, and delivering immersive consumer experiences through tastings and masterclasses. - Supporting sales enablement by providing actionable market insights and developing POS materials that drive conversion. - Executing trade marketing campaigns to increase brand visibility and consumer engagement. - Overseeing budget management and achieving a high ROI across marketing and event initiatives. - Collaborating with the finance team to ensure accurate and timely financial reporting and settlements. This role has honed my expertise in stakeholder management, event marketing, and strategic planning, equipping me to deliver exceptional results in fast-paced environments.

As a Junior Brand Manager, I demonstrated a strong ability to execute integrated marketing campaigns that amplified brand awareness and consumer engagement. Key contributions include: - Leading cross-functional teams to deliver successful nationwide promotions, ensuring seamless execution across sales, supply chain, and marketing. - Driving new product development (NPD) and executing launches to capture emerging market opportunities. - Designing and implementing ATL campaigns (TV, radio, digital), increasing brand reach and engagement. - Collaborating with media and creative agencies to craft compelling campaigns tailored to target audiences. - Conducting performance analysis to identify growth opportunities and reposition underperforming products. - Managing budgets effectively, ensuring optimal allocation for maximum marketing ROI. - Delivering impactful BTL activations through in-store promotions, experiential marketing, and trade sponsorships at high-profile events. - Implementing social media marketing strategies, boosting online engagement and strengthening the digital presence of local brands. This role refined my skills in campaign management, brand strategy development, and collaborative leadership, enabling me to deliver measurable outcomes in dynamic market environments.

As a Junior Trade Marketing Manager, I focused on executing innovative shopper marketing strategies to strengthen brand visibility and drive sales in the HoReCa (on-trade) sector. Highlights include: - Developing POS materials that effectively communicated brand identity and enhanced visibility in on-trade channels. - Designing and implementing targeted promotions to drive customer loyalty and incremental sales. - Leading flagship brand activation campaigns, ensuring consistent brand messaging in key on-trade markets. - Collaborating with sales teams and brand marketing to create integrated, consumer-focused strategies. - Leveraging consumer insights to align marketing efforts with customer needs and behaviors. This role enhanced my expertise in shopper behavior, trade marketing, and cross-functional collaboration, positioning me as a skilled marketer with a focus on customer-centric solutions.