Nikolay Novak, MBA

Intensive German language courses.

Scaled technical sales training across EMEA & India, bridging engineering know-how with high-converting sales behavior to drive measurable revenue growth. With a focus on sales enablement and KPI-driven coaching, I transformed training into a performance lever, aligning content with AI-driven manufacturing trends, CRM adoption, and quota targets. My approach empowered technical sellers to pitch, negotiate, and close deals confidently in a competitive market. Key Achievements (2 Years): ◆ President’s Award Winner – Recognized for outstanding contributions to sales training excellence ◆ Trained 160+ sales engineers across 7 countries, improving deal velocity and technical selling skills ◆ Boosted quota attainment – 77% of trainees hit sales targets within 6 months post-training ◆ Built a 12–16-week onboarding program covering prospecting, negotiation, CRM, and AI-driven manufacturing solutions ◆ Established global training standards, aligning methodologies across US, Asia, and EMEA teams ◆ Launched train-the-trainer initiatives, ensuring scalable and consistent knowledge transfer ◆ Integrated KPIs into training ROI, tracking performance impact on revenue growth

As an independent project lead, I drove business development and strategic growth initiatives for clients across five countries. I partnered directly with C-level stakeholders to redesign commercial strategies and implement scalable sales systems. Delivered an average annual profit growth of 12–18% through structured execution, performance tracking, and remote team coordination. In parallel, I provided ongoing mentorship to senior managers, aligning individual development plans with broader business transformation goals.

I joined Hilti with a mission to scale commercial impact across borders — and it worked. Leading rollout projects in 11 EMEA countries, I helped deliver over $3.5M in revenue gains through smart, value-based selling. My role connected the dots between product, sales, and operations — translating strategy into real-world execution. I managed international stakeholders, tracked KPIs, and earned Hilti’s “Entrepreneur of the Year” award. International Project Management ◆ Cross-Functional Collaboration ◆ Commercial Project Leadership ◆ Manufacturing & Automation Focus ◆ KPI Tracking & Performance Reporting ◆ Global Stakeholders Communication Global ◆ Software & CRM System Optimization ◆ Innovation in Client Enablement

Led end-to-end localization project transferring product manufacturing from EU to Russia. Aligned cross-functionally with product, engineering, compliance, and operations for go-to-market execution. Delivered 25% profitability increase ($4.5M) by simplifying portfolio and training sales/customer teams. Project Budgeting & Cost Control ◆ Supplier Sourcing & Contract Management ◆ Scope, Timeline & Cost Management ◆ Go-to-Market Execution ◆ Operational Risk Mitigation ◆ Change Management in Manufacturing

Developed optimised sales methodologies adopted as a benchmark in the whole region

At New Mexico State University Energy Research Center, I led commercialization projects bridging science, startups, and strategic markets. I worked directly with researchers and founders to define scope, timelines, and viable business models. From IP analysis to prototype launch, I delivered results under budget and academic–industry alignment.

Managed three initiatives the largest being a new production equipment launch with $6M budget, team up to 100 engineers and 300 suppliers, and 1.5 years in duration. Was responsible for feasibility studies, scope definition, scheduling and costs, RFQs, safety and quality controls, risk mitigation strategies, and government approvals/relationships. Managed to deliver the project on time and within budget during the Great Recession operating with limited resources.

◆ Won the Best Eastern Europe Engineering team award. ◆ Successfully managed multinational project teams of 6-65 members

Fully sponsored by Edmund S. Muskie Graduate Fellowship, as a program of the Bureau of Educational & Cultural Affairs of the US Department of State