Nikola Stoyanov

Easy Payment Services Ltd is an EU Licensed Electronic Money Institution, part of the Management Financial Group providing cross-border services in all EEA. - B2B sales and business development, covering the full sales cycle from lead qualification to deal closure and upselling of existing clients - Management of active opportunities and client relationships throughout onboarding and live operations - Regulatory and risk pre-screening of prospects, including assessment of business models, transaction flows, and licensing structure, in coordination with compliance - Engaging in active discussion to define payment flows, account structures, and commercial setup for clients early in the sales and onboarding process - Working knowledge of the regulated payments ecosystem across Banks, EMIs, SPIs, PIs, FIs, PSPs, CASPs and VASPs, covering issuing and acquiring models, alternative payment methods (APMs), wallets and Open Banking, cross-border payments, pay-ins and payouts for regulated industries, operating over Visa and Mastercard networks, SEPA and SWIFT, local payment rails, and fiat and crypto on- and off-ramps - Internal coordination with legal, compliance, operations, and technical teams during onboarding and delivery - Oversight of KYB/KYC documentation flow and onboarding requirements - Structuring commercial offers, pricing structures, and cooperation frameworks - Development and maintenance of a professional and referral partnership network across fintech, lending, SaaS platforms, crypto, and iGaming verticals - Representation of the company at industry events and business meetings

SH is a global hub for sales and marketing professionals. What you need to know? - Professionals Range: From novices to VPs, Directors, and CEOs. - Meetings: Weekly one-on-one, AI-powered peer-to-peer sessions. - Focus: Exchange strategies, discuss trends, and enhance collective expertise. - Unmatched Benefits: Broad knowledge exchange - meet professionals from different industries and levels of experience Latest trend insights - stay on top of the latest trends, not only sales, economy as a whole Collaborative problem-solving - fast track to problem solving by stepping on collective experience Skill improvement - fortify your skills by both learning and teaching from and to peers Networking opportunities - unmatched global networking, both industry and geography wise Recommendations on tools - spend time adopting only working tech solutions, tested by peers Consistent professional growth - dedicated time spent towards growing professional skills that is targeting your specific challenges at any given moment Insights into global markets - who is selling what, to whom, why and where Mentorship opportunities - vast pool of senior members with hands on experience open to help Structured feedback processes - honest feedback by peers

Engaging with brilliant professionals, partners and projects across: - Manufacturing - Financial - Medical industries, offering help in their digital transformation efforts with tailored: SaaS, PaaS as well as custom turnkey software development solutions powered by - ML - VR - AR Technologies

- Developed a network of B2B channel sales partners across Spain, Portugal, LATAM and US - Increased portfolio width and depth in existing accounts with more than 50% in Spain, Mexico, Portugal and developed new key partnerships in Chile, Argentina, Colombia, Peru, Brasil, Ecuador, Venezuela, Puerto Rico and Guatemala - Increased total revenue generated from the region on annual basis 4X - Average year on year growth rate between 30-70% - Increased sell through and company's user base 6X using dedicated BTL and social media campaigns - Devised and implemented custom sales and marketing strategies per country and per partner - Participated in industry conventions and performed annual and quarterly partner store checks and visits - Developed a network of trusted users and industry influencers to support the brand positions in each country - Planed, managed and organised BTL and online seminars and user added value events lead by my network of influencers and hosted by my commercial and EDU partners - Performed competitive analysis using SimilarWeb, Alex, Data from FB and Instagram pixels positioned on partners webpages as well as using monthly and quarterly sales reports provided by partners - Monitored product activation rate on daily basis and tracked sell through rates for individual partners Devised, organized and performed one on one and group sales and product trainings with dedicated sales teams within partners organizations - Devised custom target based incentive programs for partner sales staff - Devised and negotiated individual sales and marketing strategies, commercial agreements and reporting structure with channel partners - Created a network of after sales technical service centers, closed contractual agreements and facilitated coordination between outsourced repair centers and in-house tech support service

Acted as a Product owner and Business Developer with the goal to propose and implement a new line of Smart Home products to the company's portfolio in the Smart Lighting segment - Performed detailed competitive and market analyses and research - Proposed a line of Smart Home IoT products to be added to the portfolio - Sourced white label products with OEM suppliers - Negotiated open API conditions to be able to incorporate White Label products to the company's Smart Home App - Prepared alongside the designer team marketing and sales collateral for the new product line - Performed digital marketing lead generation campaigns in collaboration with design and digital marketing teams - Engaged in conversations with B2B resellers suitable for retail partners for the new line of products and generated commitment stocking orders - Performed analysis of eCommerce partner potential using tools such as SimilarWeb and Alexa to cross check information received in 1 to 1 conversations with buyers and online store managers

Started as a Sales Specialist with focus of developing new business sales in the Nordic region Opened a new B2B2C partner and closed an opening sale within the first month of my employment Within the next month I developed a network of 5 new B2B partners in the area of project business sales: - integrators - main contractors - MEP companies - engineering companies Generated more than 1500 B2B channel leads (an average of 300 to 500 per country across the Nordics) using company directories, online search and LinkedIn

I was transferred from my role as a sales specialist for the Nordic markets to developing new business opportunities for the Bulgarian market, focus on project business Used a list of 8K Bulgarian production companies to generate new business opportunities Used LinkedIn and cold calling to reach C-level executives and decision makers Within 4 months I managed to generate a pipeline of 800K and closed 150K in Invoiced business Prepared and defended detailed light overhauling proposals including: - ROI analysis - Product benefits (worker safety, productivity, reliability, competitive analysis) - Industrial Light Project (simulations of client's environment with the proposed lighting overhaul) - Report on current lighting infrastructure (LUX measurements, compliance to government regulations, reliability, workers feedback on the quality of light affecting different activities)

Entered as the first employee for the new brand of LED lightning of the company entrusted with devising and executing a sales strategy for the development of the new brand Devised, refined and implemented a franchise sales strategy Designed POS franchise sales collateral, such as product displays and branding materials Opened two franchised dealerships for the country that alongside the main company location were used as B2C and B2B sales and distribution points performing on-site sales and acting as fulfilment centers for eCommerce sales realised through the brand's website Developed a network of 100 B2B partners operating in different segments of the market: - hardware stores - bigger suppliers of professional equipment and materials for electrical technicians - agents such as interior designers, architects, electrical engineers and technicians Performed direct B2B project sales using trusted electrical technicians as subcontractors to provide full overhauling of conventional lighting with LED for clients such as: - supermarkets - small manufacturing facilities - GYMs - small office and retail locations Performed competitive and consumer trends analysis maintaining the product offerings up to date with market trends Advised on new products to be sourced and added to the portfolio Performed quarterly forecast of the demand across a portfolio of 1000 different SKUs with delivery lead time of 2-4 months

Acted as supervisor responsible for teams of up to 20 people involved in the organization and executing of BTL activations and Events Participated in multiple campaigns for brands like Nestle, Philips, Unilever, Coca Cola, Bulgartabac to name a few Managed high performing teams overachieving set KPIs with well over 40% on average Performed sales trainings of promoter teams for BTL Activations involving POS sales, cross sales and up sale for FMCG, Cosmetics and Appliances Executed and coordinated complex multilocational campaigns involving logistics, collateral planning as well as people management and time scheduling Performed and coordinated secret client and store chek campaigns Kept track of agreed KPI for any given campaign or event and reported directly to BTL Manager

Managed a portfolio of 140 active accounts performing daily, weekly, monthly visits Increased width and depth of distribution for the company's portfolio across accounts with an average of 30% Increased the rotation of goods across accounts through different merchandise and BTL activities with an average of 25% Increased the total number of active accounts by 20% Devised and implemented different merchandise strategies to boost the sales of company's portfolio within the entrusted accounts such as: - secondary display points - POS displays - cross sell - bundling with products from company's portfolio as well as with competitors products - custom store specific deals Executed multiple campaigns for new product seeding for Nestle, Hell Energy and other brands represented by the company Negotiated prime brand positioning and defended multiple store checks performed by the manufacturers