Nicolas M.

Archetype IO is a creative technology and media company focused on developing, producing, and scaling original intellectual properties across entertainment, fashion, music, and digital media. We operate at the intersection of art, technology, and commerce, combining advanced production workflows, AI-assisted creativity, and global partnerships to transform stories into scalable, multimedia franchises.

Experienced and award-winning Production Sound Mixer and Audio Engineer working across commercials, narrative film, animation, branded content, and CG/virtual productions. Known for delivering broadcast-ready audio under tight timelines and dynamic conditions. Core Focus Areas: Location Sound Recording: Captured high-fidelity dialogue and production sound for a wide range of productions—from agile documentary crews to large commercial and narrative film sets. Post-Production & Studio Mixing: Owner and lead engineer of an independent studio. Specialized in tracking, mixing, and mastering for video commercials, film scores, and immersive audio projects. Award-Winning Work: Recognized with two Golden Telly Awards and a Producers Guild Innovation Award nomination for excellence in audio production and technical innovation. Equipment & Readiness: Fully equipped with a professional-grade audio kit, including Lectrosonics wireless systems, boom kits, mixers/recorders, and backup workflows—ensuring readiness for shoots of any scale. Technical Consulting: Provided consulting for high-end A/V installations in recording studios, performance spaces, and houses of worship, blending acoustics expertise with modern tech infrastructure.

Led the development and optimization of Noitom’s global web presence, e-commerce platforms, and digital advertising strategies. Combined creative, technical, and analytical skills to drive revenue growth and enhance customer engagement across all digital touchpoints. Key Responsibilities & Achievements: Web & E-Commerce Development: Owned all front-end and e-commerce experiences, developing and maintaining Shopify storefronts through theme customization, cart logic, JavaScript scripting, and CMS integrations (WordPress, Drupal, BigCommerce, WooCommerce). Digital Marketing & Funnels: Designed and deployed marketing funnels, landing pages, and performance campaigns, using analytics and A/B testing to continuously improve user acquisition and conversion rates. Advertising & ROI Optimization: Transformed an underperforming Google Ads campaign into a $750K/year profit engine, increasing ROI by 1900%. Developed custom automation and reporting tools using the Google Ads API and Google Apps Script. Creative Direction & Asset Management: Produced branded content and campaign assets using Adobe Creative Suite, collaborating cross-functionally with marketing and product teams to maintain visual consistency and performance across platforms.

Served as CTO for a Web3 tech startup, overseeing technical strategy and product development during the company’s early-stage buildout. Played a hybrid role across engineering leadership, business analysis, and hands-on software development. Key Contributions: Team Leadership: Led a small team of engineers, defining the architecture and development roadmap for a decentralized web application focused on blockchain-based media rights and digital ownership. Cross-Functional Communication: Acted as a bridge between technical teams and executive stakeholders, translating complex technical concepts into accessible language to align business goals with engineering execution. Project & Process Management: Implemented a scalable project management framework for sprint planning, resource allocation, and milestone tracking—improving team velocity and delivery predictability during critical development phases.

Served in a hybrid technical and creative role at a boutique advertising agency, contributing across software development, audio production, and broadcast engineering for high-end commercial projects, branded content, and digital campaigns. Key Achievements & Responsibilities: Award-Winning Production Work: Received two Golden Telly Awards for “Pacha Mama” — recognized for Best Use of 3D Animation and Best Remote Production as both Audio Engineer and Remote Broadcast Engineer. Audio & Broadcast Engineering: Worked as Production Sound Mixer and Audio Engineer on commercial and branded shoots, delivering broadcast-ready location sound and supporting remote production workflows. Interactive & Immersive Web Development: Designed and built interactive advertising experiences, web-based advergames, AR activations, and custom e-commerce funnels using JavaScript, HTML5, and creative libraries tailored to marketing campaigns. Cross-Functional Collaboration: Collaborated with designers, directors, and marketing strategists to align technical execution with creative vision, supporting dynamic project needs across departments.

Worked with the digital operations and marketing teams to maintain and optimize ACFCS’s web infrastructure, subscription platforms, and data analytics workflows—supporting the organization’s mission to equip professionals with tools for financial crime detection and prevention. Key Contributions: Web & E-Commerce Maintenance: Managed updates and functionality across the ACFCS website and integrated e-commerce platforms, improving paywall performance, ad tracking, and user experience for subscription-based content. Data Analysis & Reporting: Developed and automated reports analyzing marketing campaigns, event performance, and site behavior. Insights led to a 20% increase in web traffic and a 30% boost in subscription conversions within six months. Technical Optimization: Collaborated with internal teams to refine user flows, A/B test landing pages, and streamline checkout and registration systems for webinars, certifications, and events.

Co-founded and scaled a civic-tech platform dedicated to empowering Americans to take political action with ease. Led operations, growth, content, and digital infrastructure for a service that made over 25,000 verified calls to Congress on behalf of 2,500+ subscribers across all 50 states. Key Achievements & Responsibilities: Co-Founder & Ops Lead: Helped build CAN alongside engineers from Spotify, Bloomberg, and AMEX. Directed core product development, legal compliance, and customer support operations, scaling the platform to a community of over 100,000 engaged users. Technical Development: Led the design and development of internal tools and user-facing features using JavaScript, HTML5, CSS3, AJAX, Google App Script, and Google Sheets. Built modules to integrate real-time data from the U.S. Government Publishing Office to track legislation and match users with elected officials. Content & Policy Analysis: Personally authored over 250 original legislative summaries forming the foundation of CAN’s “Library” — a plain-language database of policy proposals spanning healthcare, criminal justice, education, and more. Marketing & Growth Strategy: Managed digital marketing, copywriting, paid media, and analytics strategy. Launched ad campaigns via Google Ads and Facebook, growing subscriber base while maintaining engagement and conversion KPIs.

Oversaw day-to-day operations, sales strategy, and team leadership for multiple high-volume retail locations, managing up to $30M in annual sales. Led three of the organization’s top-performing stores in New York, consistently driving revenue growth and operational efficiency. Key Achievements & Responsibilities: Sales & Business Performance: Achieved double-digit year-over-year sales growth by focusing on EBITDA, optimizing staffing models, and implementing localized sales initiatives based on customer behavior and analytics. Team Leadership: Managed, coached, and developed a cross-functional team of 30+ employees, including department leads and assistant managers, creating a performance-driven culture rooted in accountability, service, and sales execution. Operational Excellence: Re-evaluated and optimized daily business processes including inventory management, scheduling, customer experience, and in-store merchandising—resulting in increased conversion rates and customer retention. Leadership Development: Mentored and trained new store leaders across the region, contributing to leadership pipeline development and internal promotions.

Worked under the mentorship of multi-Grammy award-winning producer J.C. "Mr. Sonic" Losada, contributing to studio sessions for internationally renowned artists including Placido, Placido Domingo, Black Violin, and Edwin Bonilla. Key Responsibilities & Highlights: Studio & Orchestral Recording: Recorded a 30-piece orchestra session for Plácido Domingo, managing microphone placement, signal routing, and session flow in a high-pressure, world-class recording environment. Music & Post-Production Engineering: Tracked, edited, and mixed a range of sessions for commercial music and audio post-production, using Pro Tools and analog gear such as the SSL 4000 G+. Creative Collaboration: Worked in a fast-paced, high-stakes studio setting alongside producers, composers, and session musicians—refining technical precision and creative instincts.

Post-Baccaulerette Program in computer Science. Classes taken include: - PreCalculus, Trigonometry - Differential Calculus, Integral Calculus (Matlab) - Discrete Mathematics - Statistics - CS1 (Java), CS2 (C++) - Data Structures & Algorithms (C++) - Computer Organization (MIPS Assembly) - Operating Systems (C, C++, Linux Kernel Distributions, Android)